Feed Your Skin! Weleda Announces The Launch Of Its New Skin Food Experience
Weleda, the European skincare brand, announced that it is expanding its cult-favorite Skin Food Original Ultra-Rich Cream to include three new formulas.
For almost a century, Weleda's Skin Food has been feeding our bodies with plant extracts that work in rhythm with the skin to allow one's inner beauty to shine through. The ultra-rich, multipurpose formula derived from farms that follow sustainable principles delivers soft, supple, deeply hydrated skin. Skin Food's nourishing ingredients satisfy skin with nutrients that help unlock a healthy-looking glow. Skin Food has developed a cult following for its plant-rich formulation becoming a must-have item in makeup artist's kits and celebrity homes alike.
The new Skin Food Experience, which includes a product for lips, a body butter and a lighter version of the original, will feature formulas created to help nourish and soothe the skin. Comprised of nutrient-rich lead plants, including rosemary, chamomile, pansy and calendula, the new blends are rooted in different base formulas of sunflower seed oil, lanolin, beeswax, and Shea Butter.
Rob Keen, CEO of Weleda N.A., says, "Skin Food has been a beloved product and a savior for dry skin since its launch in 1926. We are thrilled to bring all the benefits of Skin Food Original to more usage occasions so that fans and new consumers alike can enjoy a total Skin Food experience from head-to-toe."
The new Skin Food Experience formulas include:
Skin Food Light Nourishing Cream: A lighter version of the classic original, the cream formula quickly melts into skin without leaving behind a greasy residue. Delivering a dose of moisture, chamomile and calendula invigorate senses while a base of Sunflower Seed Oil and Shea Butter instantly nourish for a velvety smooth texture. Perfect to use every day and as a light option in warmer weather; suitable for use on face and body.
My skin has been insanely dry and flaky this winter. This light nourishing cream has completely saved my day a few times, when I would look in the mirror and almost cry because my skin was so flaky looking. I literally had facial dandruff! This light formula allowed me to apply it to my face, and it was deeply hydrating, yet not heavy or too greasy for my face. The flakes vanished upon application, and looks and feels very moisturized and healthy.
Skin Food Body Butter: The light whipped texture quickly absorbs into skin all over for a smooth, luxurious feeling. Perfect for any area that needs extra hydration, the rich base of Sunflower Seed Oil, Shea Butter and Cocoa Butter leaves skin intensely hydrated and senses invigorated after a bath or shower.
I apply this amazingly hydrating body butter every evening after my shower, while my skin is still slightly damp. It seals the moisture into my skin and locks it there. It is very soothing, and makes my skin look very young and healthy. It smells very nice, too!
Skin Food Lip Butter: A vibrant blend of viola, chamomile, and calendula soothes and cares for lips while the oil-based formula nourishes. Great for cold weather conditions or when lips need extra TLC, the rich texture softens lips for a smooth finish. I keep a tube of this heavenly lip butter on my night stand, and apply it at night before bed. It keeps my lips velvety soft, and helps my lips to heal of any dryness as I sleep. I have not suffered any kind of chapped lips this winter because of this intense hydration. (I also keep lipstick on all day long, and that also helps.)
Skin Food Original Ultra-Rich Cream: Intensely hydrating, the original formula combines plant extracts with a base of beeswax and sunflower and sweet almond oils to nourish skin. With extracts of rosemary, chamomile, and calendula, this plant-rich ingredient blend is renowned for its moisturizing and soothing effects. I love this extremely rich cream! I use it on my feet at night before bed, and then I put on socks, and my feet are very soft by morning. I use it as my hand cream during the day, and it protects them from the cold and the wind during the day. I also use it on my hands at night for a 'sleeping hand mask.' It deeply penetrates the skin on my hands and keeps them supple as I sleep, allowing the ingredients to work on replenishing and repairing the skin on my hands, which needs extra TLC, especially in the winter.
The Skin Food Experience is currently available on Weleda.com (https://www.weleda.com/skin-food-experience) and will be available at national retailers in early 2019.
About WELEDA- Since 1921, Weleda has been connecting people to nature through plant-rich, NATRUE certified natural body and skin care. The company's 50 acres of Biodynamic® gardens in Germany— The Weleda Biodynamic Gardens in Schwabisch Gmund, Germany – are one of the largest in Europe. These farming principles are in Weleda's roots and continue to inspire its high-quality products today.