I try to avoid malls at all costs, and so I do all of my shopping online. While shopping online helps me to avoid crowds and long lines (especially with restless children in tow) you can’t always be sure that everything fits. Especially with shoe shopping!
My 19 month-old girl is going through a growth spurt lately, and has outgrown most of her shoes. I wanted to get her some high quality, durable shoes for the upcoming fall and winter, but have you ever tried taking a toddler shopping? The tantrums alone make me want to pull my hair out! Thankfully, Bobux, the creators of podiatrist-approved, award-winning footwear for babies, toddlers and kids, announces its global launch of its smart fitting tool, StrutFit. StrutFit reveals your child’s shoe size by measuring their feet with your smartphone in the comfort of your own home.
These stylish boots are perfect for keeping my little one’s feet cozy, warm and dry
First of all, Bobux has the cutest, most stylish shoes ever, for babies and toddlers. If you have not visited their website, you are definitely missing out!
Now, whenever I shop on Bobux’s website, I am able to virtually ‘try-on’ shoes by scanning a photo of my little one’s foot, which I take using my smartphone camera. I can make my purchase with complete confidence that I have ordered the correct size!
Fit is the main barrier for most when it comes to buying shoes online. The biggest reason for returns is because the customer bought the wrong size, particularly with kids’ feet growing all the time – children’s’ feet should be measured every three to six months to ensure shoes are not too tight and are well fitted.
In addition, given the inconsistencies in sizing across brands, it is not surprising customers get lost in the jungle of size charts. StrutFit has definitely changed my views about buying shoes online for my little one!
I was thrilled with how simple it was for me to purchase my favorite shoes from Bobux, using StrutFit!
These sweet sneakers are perfect for every day wear
Here’s how it StrutFit works:
When you see a style you like on the Bobux website, scroll down to the ‘find your perfect fit’ button and follow the easy steps to find the recommended size for your child.
1. Grab a piece of paper, a pen and a ruler
2. Place the paper flat on the ground against a wall
3. Place your child’s foot on the paper, with their heel against the wall and take a photo from a top-down angle
4. StrutFit will then recommend a size for your child
I’ll admit that baby Rey didn’t fully approve of me holding her little foot firmly in place for me to take the photo, but it only took a few seconds, and then she was on her merry way. (All within the safety of our home!)
These are baby Rey’s favorite boots! They go with everything, and she can put them on herself
Isn’t she adorable?
Using the StrutFix feature, I selected four pairs of shoes for my little girl from the I-Walk range.
With all the action that comes with being a toddler, there’s a lot to consider when designing their shoes. More activities mean stronger feet, which by this stage are starting to mature and take shape – But they’re not there yet. The I-Walk range is designed with added durability for active kids, and reflects the unique shape of toddler’s feet at this stage of development.
With every day her activities are getting more and more high-action and her growing feet, while still vulnerable, are getting stronger and stronger. The challenge for the design team was creating a shoe that’s durable enough for a full range of activities, but that doesn’t compromise on lightweightedness, flexibility and style. In the I-Walk range, they achieved just that. (All of the shoes pictured in this post are from Bobux’s I-Walk range.)
Aren’t these sandals darling?
I am very impressed with each pair of shoes we received from Bobux. I appreciate that they are made with the highest of quality materials. Little Reylin is able to run with confidence in her shoes that fit her feet perfectly.
With Bobux’s commitment to foot health, the launch of StrutFit couldn’t come soon enough. Bobux believes in aiding the natural development of a child’s foot by creating shoes that don’t restrict growth and allow little feet to feel the ground beneath them, assisting with balance and spatial awareness. Kids’ shoes must bend and flex where the foot bends and flexes.
Bobux shoes are designed to let kids’ feet splay, grip and grow as nature intended. Shoes are built on foot shaped ‘lasts’. Most shoe companies will simply scale down adult lasts to children’s sizes, but Bobux have custom designed lasts for each Bobux stage. Bobux invest a lot into understanding how kids actually use their shoes before we think about how they look. The end result? Awesome looking shoes that are genuinely good for growing feet.
This little girl deserves the best!
About Bobux:
Founded in New Zealand in 1991, Bobux shoes are now known and loved the world over for their quality, comfort and foot health-centric design. Bobux shoes are with children through every stage of their foot development. Approved by podiatrists, tested by children, and recognized by industry leaders with several design awards, Bobux makes the best shoes in the world for growing feet.
For more information, go to: https://www.bobux.com/
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