Zim's rebrands as Zim's Max - launches new package design
The bold new packaging is a move to better position the Zims Max product line under a single identity. It clearly connects all Zims Max products, new and old, through a cohesive visual presentation. The new Zims Max identity reinforces the companys product development approach of starting with natures best ingredients and making them perform better through science.
With the rebrand, Zims Max also introduces the selling line, Natures Best, Made Better; accompanied by a new brand mark. The brand promise illustrates that the best topicals balance natures most effective ingredients with the latest science. The new mark features an interconnected design with an arnica flower representing nature on the left and molecules symbolic of science, on the right.
After years of growth, legions of happy customers, and many new additions to the product line, the timing is right to enhance our brand with a fresh, unified look and feel, said Perfecta Products Director of Marketing & Sales, Mark Smith. The new Zims Max visually unites our product portfolio around an enhanced brand promise for customers to better connect and recognize our products. With more than 60 years of success behind the brand, we are thrilled about our next chapter with Zims Max.
Distributed by Perfecta Products, the new Zims Max launch is slated to hit the shelves of major food, drug and mass retailers nationwide starting this summer. Zims Max will continue to offer a dynamic line of over-the-counter products, from temporary pain relief to skin and lip care; expanding consumers options for quality topical products.
My thoughts: I have come to really appreciate and to love Zim's products! Zim's Max-Freeze is the number one product used in my household for muscle aches and pains. My husband has a torn rotary cuff in his shoulder and he has me apply Zim's Max Freeze formulas (roll-on as well as cream) on his shoulder at night, which truly soothes his pain away.
My favorite product from Zims Max is their amazing Max Crack Creme. It is unbeleivable. I use it on bug bites, sunburns and on my eyelids when I have an allergic reaction to eyeshadow. My daughter uses it to heal dry patches on her face that no other cream could heal.
All of the current Zims products will be available under the Zims Max brand, including the popular Zims Max-Freeze. The new packaging can be viewed and purchased on the companys website,http://www.zimsusa.com.
Win! One winner will receive their choice of Zim's Max-Freeze Roll-On or Gel pain relief formula.
How? It's easy! Just enter to win using the Rafflecopter form below. Good luck!
About Zims® Max
Based in North Lima, Ohio, Zims Max is a dynamic line of naturally-based consumer products distributed by Perfecta Products, Inc. The Zims Max product line features different over-the-counter solutions, formulated with naturally-based herbal ingredients for pain relief, skin care, lip care, elder care and first aid. Zims Max was founded over 60 years ago to help cement workers with their dry, cracked hands and feet with its flagship product, Zims Crack Creme. Today, Zims Max products can be found in nearly every major retailer in North America.
For more information, visit http://www.zimsusa.com
Disclaimer: I received samples of these products to review and to keep. All opinions are my own.