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​Robertson Family of A&E’s “Duck Dynasty” Launch Commander Life & Commander Gear Apparel Lines in time for the Holidays!

December 2, 2015 by Juliann

Robertson Family of A&E’s “Duck Dynasty” Launch Commander Life & Commander Gear Apparel Lines in time for the Holidays!

Exclusive Fashion Show Puts Fans First


The Robertson Family of A&E’s “Duck Dynasty” is pleased to reveal a new line of everyday apparel, the aptly named Commander Life, available exclusively online at duckcommander.com with plans for retail inclusion nationwide in 2016. 

The family – Willie, Korie, and children Rebecca, Sadie, Will and Bella – debuted the line at an exclusive fashion show event two months ago at the family’s farm in West Monroe, Louisiana.

Commander Life and Commander Gear are collaborations with 81Eighty, a division of Dallas Cowboys Merchandising that focuses on assisting companies in developing their brands by offering fashionable and compelling apparel and headwear collection for men, women, youth, infant and toddler categories.

Commander Apparel was designed by the Robertsons to evoke the family’s renowned outdoors-oriented lifestyle that has become synonymous with quality in the outdoor space for decades. Commander Life is inspired by the casual, outdoor lifestyle of the Robertson Family and their motto of faith, family and ducks. The Commander Life collection includes easy-to-wear items with functional yet fashionable features that stay true to the Robertson lifestyle.

“The Duck Commander brand has represented quality since 1972, so when it came to creating a lifestyle clothing line, we wanted to marry that comfort with that standard of excellence,” Duck Commander CEO Willie Robertson said of the clothing lines, “We are very excited about this collaboration with 81Eighty.”

The apparel was modeled by members of the Robertson family, including daughters Bella, Rebecca and Sadie Robertson (pictured below, on the left).

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Commander Life is available now exclusively through Country Outfitter, and is available in select retail stores.

This line is a natural extension of their foray into fashion with successful lines such as the Robertson women’s collection of exclusive handbags with Dooney & Bourke; Sadie Robertson’s formal dress line with designer Sherri Hill, The Group LA’s Wild Blue Denim 2016 collection, the “Live Original Collection,” and more. Korie and daughter Rebecca have also celebrated over two years with flagship retail store, Duck & Dressing, in Monroe, La.

Commander Life and Commander Gear are collaborations with 81Eighty, a division of Dallas Cowboys Merchandising that focuses on assisting companies in developing their brands by offering fashionable and compelling apparel and headwear collection for men, women, youth, infant and toddler categories.

Commander Apparel was designed by the Robertsons to evoke the family’s renowned outdoors-oriented lifestyle that has become synonymous with quality in the outdoor space for decades. Commander Life is inspired by the casual, outdoor lifestyle of the Robertson Family and their motto of faith, family and ducks. The Commander Life collection includes easy-to-wear items with functional yet fashionable features that stay true to the Robertson lifestyle.

“The Duck Commander brand has represented quality since 1972, so when it came to creating a lifestyle clothing line, we wanted to marry that comfort with that standard of excellence,” Duck Commander CEO Willie Robertson said of the clothing lines, “We are very excited about this collaboration with 81Eighty.”

Commander Life is available now exclusively through Country Outfitter.This line is a natural extension of their foray into fashion with successful lines such as the Robertson women’s collection of exclusive handbags with Dooney & Bourke; Sadie Robertson’s formal dress line with designer Sherri Hill, The Group LA’s Wild Blue Denim 2016 collection, the “Live Original Collection,” and more. Korie and daughter Rebecca have also celebrated over two years with flagship retail store, Duck & Dressing, in Monroe, La.

I have been a fan of Duck Dynasty forever, and I had no idea they were starting a fashion line! I was so excited to get the chance to review some of their clothing. I received some pieces from Duck Dynasty’s Commander Life collection, LA’s Wild Blue Denim 2016 collection plus a spice gift set from their  Duck Commander store.

I can’t believe how adorable and fashionable the clothing line is! Below, my daughter Myelie is modeling a few of the items I was sent.

This cute top is the  Women’s Old Squaw Henley. It is a nice warm thermal top that is nice and long, just like Myelie likes. It has a printed American flag placket, spray wash and Duck tab. She wore it to school today. She loves it!

This top is the Women’s Lesser Raglan. So cute! This Long sleeve raglan slub tee has contrast printed star sleeves, contrast neck and trim. Myelie rocks it!

Look at this adorable vest! It is nice and warm and looks so good on Myelie! It is the  Women’s Gallery Puffy Vest. Sleeveless twill puffer vest with poly fill, off-center front zipper closure, self collar and lapel, in-seam pockets. Left chest pocket, faux leather trim and Commander branding. I have one too, and I love it!

This fashionable top is called the  Women’s Swan Open Back Top. It is a Long sleeve dropped shoulder relaxed fit top with back lapped panel. Front screen print and studded graphic.

And look at these fashionable pieces from LA’s Wild Blue Denim collection designed by Sadie Robertson. (These fashions can be found at Rue 21.) These jeans are beyond adorable! They are the Crackled & Cuffed Skinny Jean by Wild Blue x Sadie Robertson™. These actually fit me really well, but I am not modeling them. I’m sorry. Everyone is too busy to photograph their mom wearing her skinny jeans today. Oh well.

Here is Myelie, yet again, modeling the Bandana Chambray Button Down By Wild Blue x Sadie Robertson™


This is what the back looks like. I love this top on her!

Besides apparel, you can find all kinds of perfect gift ideas on the Duck Commander website! I received a set of their delicious spices to try out. These include: Kay Robertson’s Lemon Pepper, Korie’s Fire Garlic Blend, Willie’s Bayou Blackening, Uncle Si’s Cajun Gun Powder and Phil’s Barataria BBQ Seasoning. So far I have tried the Fire Garlic Blend. I added it to my usually bland stroganoff and it made it so delicious! It was like whole new dish and my family loved it! I can’t wait to try the other blends!


Disclaimer: I received samples of these products to review and to keep. All opinions are my own.

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Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

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I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
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