KORRES is offering a limited-edition version of the Elixir for this season of giving, with a portion of the sales supporting the local farmers of Greece. For every Limited-Edition Golden Krocus Ageless Saffron Elixir sold, a donation of $5 will go to the Krokos Kozanis Cooperative, which supports more than 1,500 families in 20 villages around the area of Kozani that grow and hand-pick the precious spice.
Every October, the farmers in the Greek town of Kozani gather the Krocus flowers that yield the world’s most valuable spice: saffron. Filled with powerful antioxidants, the saffron from Greece is the highest quality in the world*, often valued as highly as gold. KORRES has harnessed the power of the precious spice with its Golden Krocus Ageless Saffron Elixir, a revolutionary formula that visibly repairs all signs of aging.
The Purpose
KORRES’ aim is to work with and not compete against Greece’s agricultural unions and local farmers. The brand has created more than 40 cooperatives across the country to teach organic farming and sustainable agricultural systems. In partnership with the Agricultural University of Athens, these cooperatives help locals through all stages of cultivation and harvesting, supporting them financially by purchasing the produce to be used in all of KORRES’ formulations. The donation from the limited-edition elixir combined with the brand’s existing yearly donation will provide $40,000 in support to the farmers this year.
Available for purchase at KORRESUSA.com
*Product received. All opinions are my own.