• Home
  • Privacy Policy
    • Disclaimer
  • About Me
  • Contact Beautiful Moms
  • Giveaways
  • Product Reviews
  • Family
    • Baby
    • children
    • parenting
    • Facebook
    • Instagram
    • Pinterest
    • Twitter

Beautiful Moms Blog

Beauty, Parenting, Lifestyle & Wellness Blog for Moms- Plus More!

Brazilian Brand Novex Launches Curls Line

May 22, 2015 by Juliann

Novex My Curls


Every woman with curly knows their hair type requires a lot of care but also knows the power curls have. Novex is proud to launch Novex My Curls, its first complete product line dedicated to curly hair. Novex My Curls is specially created to take curls and give them movement and lots of hydration. Discover the secrets of natural Brazilian beauty with Novex, the #1 selling hair care line in Brazil. Novex is a deep conditioning system developed to treat the hair and restore shine and smoothness. Novex is one of the only hair companies available in the US that is Brazilian owned and manufactured. 

Since curly hair requires a lot of moisture, Novex combined 7 hydrating oils into the My Curls products. These include Olive, Argan, Ojon, Monoi, Coconut, Shea Butter and Moringa Oils. This special mix of oils will bring curly hair intense hydration, nutrition, anti-frizz and spectacular shine. Cranberry, the small but powerful fruit, also helps shape the curls perfectly while maintaining shine.

“Today, we see many women showing off their curly hair,” says Itamar Serpa, President of Novex. “Novex believes that this attitude is important because each woman has her own beauty. We encourage woman to go natural with their hair and feel confident about their curls with our new line.”

To Use:

1: Apply Novex My Curls Shampoo and rinse.

2: After Shampoo apply Novex My Curls Conditioning Treatment to moist hair and massage.

3: Allow deep treatment to sit on hair for 25 minutes and then rinse well.

4: Optional: If blow drying apply Novex My Curls Leave-In Conditioner before as heat protectant.

5: Use Novex My Curls Conditioner for daily care.

Novex My Curls Shampoo, $8.99

Novex My Curls Conditioning Treatment, 14.1 oz- $8.99/ 35.3oz- $15.99

Novex My Curls Leave-In Conditioner, $8.99

Novex My Curls Conditioner, $8.99


My thoughts: My daughters have curly hair, and a lot of the time, it is too much of a hassle for them to embrace their curls. Their hair is usually dry and frizzy and it is much easier for them to straighten their hair with a straightening iron. Using the flat iron of course, leads to heat damage and major split ends.

My oldest daughter, Kendallyn was excited when I was sent Novex My Curls products so that she could give them a try. We received the shampoo, deep conditioning treatment and the daily conditioner. After just one wash and use of the conditioning treatments, Kendallyn was amazing at how beautiful her hair looked. We had a kind of a rainy, humid day yesterday and Kendallyn and I went out shopping. Usually her hair gets completely frizzy in the humidity, but yesterday her hair stayed absolutely perfect and she was able to embrace her curls. Novex My Curls is a new favorite hair care line in my home!

Win! One winner will receive a trio of the following products: Novex My Curls Shampoo, Novex My Curls Conditioning Treatment, and Novex My Curls Conditioner. (ARV: $33.97)

How? It’s easy! Just enter to win using the Rafflecopter form below. Good luck!

a Rafflecopter giveaway


Novex is available at www.novexhaircare.com


Disclaimer: I received samples of these products to review and to keep. All opinions are my own.

Share this post:

Share on X (Twitter) Share on Facebook Share on Pinterest Share on LinkedIn Share on Email
the PAST
the FUTURE

About This Blog

Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

More importantly, I wanted moms to feel seen. It's so easy to lose ourselves in the demands of caring for everyone else and forget that our own well-being matters, too. Every mom deserves to feel beautiful, valued, and appreciated, no matter what stage of motherhood she's in.

Over the years, Beautiful Moms has evolved right along with me. My children are now all grown up, and I'm blessed to be a grandma.

Life changes so quickly

One thing that hasn't changed is my passion for encouraging other moms—it's simply expanded to include every season of motherhood—from pregnancy and baby's first years to raising teens, becoming an empty nester, navigating healthy aging, and everything in between.


Myelie, contributor at Beautiful Moms

I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
@themodernmilmom


Together, we're here to support moms through every age and stage of motherhood—from pregnancy to menopause—with helpful advice, product recommendations, beauty and wellness tips, and plenty of encouragement along the way. Plus more!

We are PR-friendly and love working with great companies!

Click here to contact us!

Juliann's MaryRuth's Wellness Picks
Juliann's Amazon Favorites

Follow Beautiful Moms

  • Amazon
  • Facebook
  • Instagram
  • TikTok
US Ghost Adventures - Spooky Season Fun

Affiliate link: I may earn a commission from purchases made through this link.

SEARCH THIS SITE

NEVER MISS A POST

Get All Our Posts
Delivered Straight to
Your Email!

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Copyright © 2026 · All Beautiful Mommies · Privacy Policy · All Rights Reserved