New York, NY (February 20, 2015) – Boston Proper, a fashion retailer recently in the news for making huge strides in omnichannel technology, has just introduced their first fine fragrance, fearlesslyFEMININE. Inspired by the complexity of the women they dress, fearlessly FEMININE is a captivating blend of sparkling citrus, sophisticated florals and a sensuous embrace that’s as unforgettable as the woman who wears it.
The ladies’ apparel brand known for its sexy approach to modern boho, mixed animal prints and signature touches of sparkle and shine, has finally unveiled a much-anticipated product that has been a long time in the making.
“We took our time,” says brand president, Sheryl Clark. “From day one, everything Boston Proper has created has been inspired by the incredible women we dress. She’s daring, she’s sophisticated, she’s distinctive, she’s sexy—she IS fearlessly feminine. And our first fragrance had to embody all of that.”
Top notes of orange blossom and bergamot combine with grapefruit for a fearless entrance. The exotic beginning gracefully gives way to feminine notes of freesia, carnation and delicate lily of the valley, and the bottom notes are a seductive blend of amber, and patchouli laced with musk.
The pale tint of the fragrance itself tempers the strong architectural glass of the bottle representing both fearless and feminine. Imprinted with the brand’s shimmering starburst, the effect promises stunning vanity appeal.
“The beauty of fragrance is that everyone wears it differently,” Clark says. “When it blends with a woman’s essence, it becomes her own. fearlessly FEMININE is carefully layered and purposefully complex for endless ways to wear it like no one else.”
My thoughts: I received a sample of fearlessly FEMININE to review. It is definitely a fragrance of its own for a powerful woman who wishes to make a statement. It is very feminine and sophisticated.
Fearlessly FEMININE™ will be available in a 3.4oz Eau de Parfum Spray ($79) exclusively at Boston Proper boutiques nationwide and www.bostonproper.com .