TCBY™ “World of Fro-Yo” Embarks On Around-The-World Palette Experience
Inspired by exotic flavors and global travel, TCBY will offer culturally inspired flavors and international travel prizes for lucky participants
In anticipation of summer vacations and the desire to experience other cultures through food, TCBY™ is proud to officially unveil the globa lly-inspired flavors for the TCBY World of Fro-Yo, which kicked off on May 22. Created for culinary explorers and adventurous taste buds, the four featured flavors will roll out in TCBY stores across the United States and take America’s hearts and palettes on an international journey.
Flavors include:
Indonesian Taro (Available May 22 – June 4). Like a relaxing day at the beach the Taro offers a mellow and refreshing tropical flavor.
Japanese Black Sesame (Available June 5 – June 18). The black sesame offers a sweet, toasted-nut flavor to classic vanilla.
German Lebkuchen (June 19- July 2). Inspired by the famousGerman cookie, the Lebkuchen offers bold, warm spices and flavors of gingerbread and star anise.
Brazilian Guanabana (July 3 – July 16) As fun to eat as it is to say, the guanabana is fruit that blends all the best flavors of pineapple, banana and papaya. (Try not to get the Mahna Mahna song in your head while you enjoy.)
Loosely inspired by the global soccer tournament, TCBY World of Fro-Yo will end the campaign with a Brazilian flavor during the global soccer finals.
TCBY adventurers who want to experience World of Fro-Yo can receive a postcard in stores with instructions on how to enter the Travel the World of Fro-Yo Sweepstakes. Each flavor will offer a unique microsite where consumers can upload a picture and create digital postcards of the featured country (Indonesia, Japan, Germany or Brazil). Consumers can share their postcards for an extra chance to win via facebook or by using the hashtag #WorldFroYo. Each new flavor presents another chance to win, as consumers visit their neighborhood TCBY stores to get the flavor’s postcard and unique website information.
One lucky winner will receive a trip for two to one of the four countries that inspired the World of Fro-Yo flavors, complete with round-trip airline tickets and deluxe accommodations. Beyond the campaign, TCBY’s World of Fro-Yo is a sign for more to come with the brand that is evolving its offerings to grow with the interests of its consumer base.
“Some of our best customers have been enjoying our frozen yogurt for more than 30 years,” said Kelly Miano, Director of Marketing at Famous Brands International. “We are evolving and innovating with our consumers’ needs and interests. Flavor interests are becoming more dynamic and culturally inspired as consumers’ palettes are more refined and ingredient savvy. World of Fro-Yo is a sign of more to come,” added Miano.
ABOUT TCBY™
Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and “Super Fro-Yo.” TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.
ABOUT Z CAPITAL PARTNERS
Z Capital Partners, L.L.C. (“Z Capital”) is a leading private equity firm with approximately $1.7 billion of regulatory assets and committed capital under management and with offices in Lake Forest, IL and New York, NY. Z Capital pursues an opportunistic, value-oriented approach in private equity that includes making control investments in middle-market companies that may require turnaround, restructuring, bankruptcy or are otherwise special situations. Z Capital’s investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms and other financial institutions in North America, Europe, Asia and the Middle East. For more information, please visit www.zcap.net.
Disclaimer: I received no compensation for this post.