Priti NYC was founded by Kim D’Amato. The idea behind Priti NYC came alive during her pregnancy. D’Amato made a conscious effort to switch to organic foods and health products, yet couldn’t seem to find a way to beautify herself in the same natural manner.
In 2005, D’amato launched Priti NYC with one simple mission: to support organic farmers and to decrease the amount of chemicals poisoning the earth- and it’s inhabitants-one manicure at a time.
Priti NYC polishes are all completely non-toxic and made without toluene, dibutyl phthalate (DBP), formaldehyde, and camphor – all known carcinogenic ingredients.
The luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be.
Available in over 100 different shades including metallics, mattes, bright neons, rich darks, classic nudes, and everything in between, limited color selection due to ecological restraints has officially become a thing of the past.
They have many chic and fashionable colors to choose from.
I received samples of two gorgeous colors: Guinea Rose and Silver Torch from Priti NYC Apres Ski Collection Leading to Spring 2013.
Guinea Rose
Silver Torch
I absolutely love Priti NYC, because it is a very highly pigmented, beautiful one coat nail color that dries quickly and really endures the test of chipping. It lasts a long time.
You can view all of the Priti NYC collections or purchase at: https://www.pritinyc.com
Or to find a store near you go to: https://www.pritinyc.com/Stores_ep_42.html
Disclaimer: I received samples of the products listed above to review and to keep. The opinions are my own.