CLOUD 10 MILLENNIAL HAIR CARE REPORT REVEALS NEARLY 60 PERCENT UNHAPPY WITH THEIR HAIR
Survey Results of 1000 Millennial Women Released
When it comes to hair care, Millennials have distinct product, style and shopping preferences, according to the 2017 Cloud 10 Millennial Hair Care Report.
The survey polled 1000 women, ages 18 to 35, from across the country at all income levels. It was commissioned by Cloud 10 Hair Care, a pioneer in customized hair care. The survey revealed:
- 59 percent of women polled wish they had someone else’s hair, or are only happy with their hair sometimes.
- 77 percent prefer shampoos and conditioners customized for their particular hair care needs.
- Only 15 percent of Millennials choose to wash their hair daily. Most prefer to wash it 2-3 times per week.
- An overwhelming 88 percent say scent plays a factor in purchasing shampoos and conditioners. In that group, about half say it’s “very important.”
- 22 percent of Millennials say they would never use a shampoo or conditioner that contains sulfates or parabens, while 34 percent have no idea what they are.
- Stronger hair topped Millennials’ hair care goals. Reducing dryness and taming frizz followed in importance.
- Millennials shop everywhere for hair care formulas, with nearly a quarter shopping online.
- Bad hair day? 30 percent opted for a bun!
For complete results, see the full report here.
“Our Cloud 10 Hair Care formulas, shopping experience, and social community are all designed around the distinct preferences that Millennials crave when selecting hair care products,” says Ellen Langas, Co-CEO of ProfilePro LLC, the parent company of Cloud10 Hair. “We constantly invite customer feedback and utilize survey results like this so we can provide the ultimate customization experience.”
Through a short series of questions at Cloud10hair.com, users can identify their hair care needs. Profiles are instantly matched to recommended shampoos and conditioners with a choice of scent and lather preference. In addition, users may choose from multiple label designs, each of which can be personalized with their names.
“Customization is a key trend in today’s retail landscape and Cloud 10 Hair Care believes that shampoo and conditioner should be no exception,” says Joe Segel, Co-founder and Co-CEO of ProfilePro. Segel is also the founder of QVC and is known as one of the nation’s foremost serial entrepreneurs who built his reputation on improving customer experience.
All Cloud 10 shampoo and conditioner formulas are sulfate free, paraben free, cruelty free and safe for chemically treated hair.
Now, I am not a millenial, and that makes me feel really old! But regardless, I still have many a day where I hate my hair. I am doing much better now, but I had my days of shoving my curling iron through the wall (sorry dad!) on some of my worst hair days. I was excited to get the chance to review Cloud 10 Hair Care. It was fun to take the survey and come up with a hair care formulation that was perfectly suited to my hair type. I even got to choose which pretty label I wanted.
I love my customized shampoo and conditioner with my name on it! Perfectly made just for me!
My hair is bleached, and so I chose the Revitalized hair formula. I wanted a coconut fragrance, and lots of creamy, thick lather. I love the shampoo. It leaves my hair fresh and clean, soft and hydrated. The conditioner is amazing as well, and helps to retain the moisture in my hair, keeping it healthy, shiny and so very silky soft.
I was also given the chance to review a few additional Cloud 10 styling products, which I love as much as I love the shampoo and conditioner. These heavenly hair styling products are the Ultra Nourishing Oil, Glossing Spray and my favorite~ Surf Spray!
Ultra Nourishing Oil~ Cloud 10’s Ultra Nourishing Oil revitalizes thirsty hair. Plus, it helps fight the frizz and restore damaged hair by adding moisture and weightless shine. I add this oil in after I wash, condition and towel dry my hair. It helps to make my hair extra soft, and to seal in the moisture, making my damaged ends looks perfect once again.
Surf Spray~ This Surf Spray delivers natural, beachy waves. You’ll get great texture and hold with a full matte finish. More volume! More body! More definition! This surf spray is my favorite new go-to product. It gives me effortless beachy hair. All I do is flip my hair upside down, spray away and then scrunch my hair all over with my hands. After finger styling to get every strand into place, my hair looks fabulous. My hair has never looked this good.
Glossing Spray~ The glow. Every girl strives for it. When the glow is gone, nothing seems right. Count on this Glossing Mist to provide pure shine with a gloss finish. It smoothes, minimizes frizz and adds moisture and vitality to lifeless hair. The ultra-lightweight mist spray leaves hair feeling silky soft without weighing you down. I add a spritz of this spray all over my hair as a finishing touch of beautiful shine.
My hair hasn’t looked or felt this healthy in a long time, and I love it!
About ProfilePro LLC
ProfilePro LLC is a pioneer in customized and personalized hair care. The company was cofounded in 2014 by Joe Segel, who is the founder of QVC, and Jodi Dery, owner of award-winning Cloud 10 salons in Florida. The ProfilePro family of brands includes Cloud 10 Hair Care and HairRx Advanced Hair Care.