Set in 1977 London, Cruella tells the origin of the iconic Disney villain Cruella De Vil from 101 Dalmations. Of course, any Cruella De Vil story is only as good as her hairstyles. That’s where HASK products and a team of talented stylists comes in!
Inspired by the punk movement of England at the time, stylists used HASK products to transform the hair of Emma Stone and the other actors in Cruella into memorable styles all while keeping it healthy. Thanks to the HASK line of products, people at home can try to recreate the iconic curls Cruella rocks in the film, unlike most other movie hairstyles.
Often called Hollywood’s favorite hair care, HASK products are used by both professional stylists and average joes alike! They offer a wide array of hair products, but their line of curl enhancing sprays, mousses, and creams are the ones really in the limelight with Cruella. With these products -and a little elbow grease- Disney and Cruella fans can recreate the curls and styles they’ll see in the film.
Leading Haircare brand HASK and renowned Global Hair Stylist, Nadia Stacey discusses how she used Hask products for the character’s hairstyles in the movie.
“The Argan 5-in-1 Leave-In Spray was a key product to use because of all the styling, it worked so well to protect hair from all the hot tools used on set. HASK’s Leave-In Sprays are the best – they’re lightweight and free of all the nasties, which makes me feel comfortable when using them on my actresses! While filming, I also consistently used HASK’s treatment hair masks to deeply condition and repair actors’ hair under wigs – I’d even send them home with the product to use as weekly treatments. The nourishing Coconut one is my fave! The Rose Oil and Peach Color Protection hair mask was a big hit for us because the black and white colored hair IS Cruella” says Stacey.
When asked “Which HASK products did you actually use to create Emma Stone’s Cruella hairstyle and why?” Stacey says, “To help create Emma Stone’s iconic Cruella look, I prepped her hair with the 5-in-1 Leave-In Spray prior to heat styling. Then I applied HASK’s Curl Enhancing Mousse and used a diffuser to boost and set the curls. To complete the look, I worked the Curl Defining Cream from root to tip to de-frizz and add shine. Cruel Curls have never looked so good!”
The fact that these products are available to everyone is what sets HASK apart from other Hollywood hair products. Most of us have probably seen a movie with iconic hair, like Princess Leia in Star Wars, but are completely lost on how to achieve hair wizardry like that in our own home. HASK makes these dreams a reality by offering film-quality products to normal consumers so we can all have the curls, volume, and texture of our favorite film characters -no professional stylist needed!
HASK is sold at retailers nationwide and Amazon.com.