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Beautiful Moms Blog

Beauty, Parenting, Lifestyle & Wellness Blog for Moms- Plus More!

Introducing Lime Crime Vegan & Cruelty Free Makeup for Unicorns

February 23, 2018 by Juliann

I love makeup. Makeup is one of my greatest obsessions in life! I love makeup because it allows me to completely transform my looks, or simply enhance my natural beauty. The right makeup helps me to feel really beautiful and gives me a boost of self confidence. 

When looking for a new brand of cosmetics, there are two important things that I look for. First, I read the label to find out whether or not the ingredients are vegan. Second, the brand must be cruelty free!  

Lime Crime Vegan & Cruelty Free Makeup definitely passes the test!

Founded by Doe Deere, Lime Crime is a 100% Vegan & Cruelty Free Makeup brand. Lime Crime loves their furry friends! They offer cruelty free cosmetics, which means they do NOT test on animals and they certify that all of their makeup products are 100% vegan. Lime Crime is proud to be certified by both PETA and The Leaping Bunny Program.

Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. They set trends that take the internet by storm – while setting new standards for performance and quality. From their trail-blazing beginnings, they have changed the face of beauty with category firsts other brands have raced to imitate. (Who ever dreamed our blue Unicorn lipstick would become a mainstream must-have?)

They want you to express yourself unapologetically, so they create kick-ass products you can create looks with as individual as your moods. Whether you’re looking for a new go-to color or a special occasion sparkle, Lime Crime’s collections are designed to put the perfect shade – and a smile! – on your face.

Founder and CEO of LimeCrime Cosmetics, Doe Deere

Vegan & Cruelty Free Makeup 101:

  • Vegan Makeup – Does not include animal ingredients or byproducts such as beeswax, lanolin, whey, and carmine
  • Cruelty Free Makeup – Cosmetics products and ingredients that are not tested on animals

What is Leaping Bunny Certification?
Leaping Bunny began with the creation of the Coalition for Consumer Information on Cosmetics (CCIC), 8 national animal protection groups, such as Humane Society of the United States, coming together for the protection of animal rights. The Leaping Bunny Standard is also internationally recognized and partners with animal protection groups in Canada and Europe. They have created the cruelty free makeup standard, strict background testing including third party manufacturers to assure that all cosmetics are not tested on animals. Lime Crime has been independently verified as through stringent certification guaranteeing all of our cosmetics are cruelty free.

What is PETA Certification?
PETA, People for the Ethical Treatment of Animals, has certified Lime Crime Cosmetics as both vegan and cruelty free as part of their commitment to preventing animal cruelty and testing. PETA is the most widely recognized organization in the United States dedicated to preventing animal abuse. You can find Lime Crime listed in PETA’s cruelty free and vegan shopping guide, a database of companies who are dedicated to the humane treatment of animals.

Lime Crime HQ is full of animal lovers of all kinds. Most employees actively adopt and foster furry friends who need our love. Everyone at their company is committed to creating animal-friendly cosmetics for everyone. It’s a part of their culture about which they’re most passionate and proud!

For unicorns by unicorns

Learn more about Doe Deere here: https://www.doedeere.com/

To learn more about Lime Crime go here: https://www.limecrime.com/

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About This Blog

Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

More importantly, I wanted moms to feel seen. It's so easy to lose ourselves in the demands of caring for everyone else and forget that our own well-being matters, too. Every mom deserves to feel beautiful, valued, and appreciated, no matter what stage of motherhood she's in.

Over the years, Beautiful Moms has evolved right along with me. My children are now all grown up, and I'm blessed to be a grandma.

Life changes so quickly

One thing that hasn't changed is my passion for encouraging other moms—it's simply expanded to include every season of motherhood—from pregnancy and baby's first years to raising teens, becoming an empty nester, navigating healthy aging, and everything in between.


Myelie, contributor at Beautiful Moms

I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
@themodernmilmom


Together, we're here to support moms through every age and stage of motherhood—from pregnancy to menopause—with helpful advice, product recommendations, beauty and wellness tips, and plenty of encouragement along the way. Plus more!

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