Kiehl’s Since 1851 continues our on-going environmental commitment with our seventh annual Limited Edition Label Art Series for Earth Day, this year, partnering with Elizabeth Olsen and Maggie Q, to benefit Recycle Across America.
Maggie, of course, is currently on-screen in Insurgent while Elizabeth will be in The Avengers: Age of Ultron in May, OR, you can check both of them out on our Instagram feed @KiehlsNYC, in this sneak peek of their shoot with artist Christopher Makos! https://instagram.com/p/0-hGPqR1Tn/?taken-by=kiehlsnyc
In collaboration with artist/sculptor Fernando Mastrangelo, Elizabeth and Maggie have each designed a limited edition label depicting their vision of social responsibility for our .95 oz. Creamy Eye Treatment with Avocado, which will be available April 14, in Kiehl’s stores and www.Kiehls.com/EarthDay. 100% of net profits, up to $50,000, from this series will benefit Recycle Across America™ (RAA). The funds will be used to create 65,000 standardized recycling labels to 650 K-12 schools in the United States, to encourage and simplify recycling.
RAA is not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress. I hope you’ll visit www.recycleacrossamerica.org to learn more!
Earth Month for Kiehl’s is also the time to remind our customers of Recycle and Be Rewarded!, our in-store recycling program. This ongoing program is available only in Kiehl’s free-standing stores nationwide, and allows our customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product. Since 2009, Kiehl’s has recycled 2,500,000 bottles, and counting! Not only can our customers support recycling with our Limited Edition collection, but they can also recycle at Kiehl’s themselves, and earn complimentary product while doing so!
Kiehl’s retail stores (find your nearest Kiehl’s store at www.kiehls.com/storelocator) will also be celebrating Earth Day with the following activities:
Disclaimer: I was not compensated for this post.