Spring is a time for renewal. It whispers the promise of new beginnings, like flowers coming back to vibrant bloom after a long cold winter. Breathe fresh life and radiance into your springtime hair care routine with the newest styling products from Scruples Haircare.
Popular with beauty enthusiasts and professionals, Scruples Haircare’s top three styling products- Silk Serum, Pearl Pomade and High-Definition Hair Spray are the perfect solution for glossy, silky beautiful hair, and were recently used by Celebrity Hairstylist William Whatley to create glamorous looks on the red carpet.
“A go-to styling product is Scruples Silk Serum. I use the Silk Serum pre-blow dry to create shine and silkiness to the hair,” he describes. “What I love most about Silk Serum is how it can literally change the way that hair feels.”
If you have dry or frizzy hair, Whatley recommends applying root to the end before blow drying completely as the serum protects the hair and lays down the cuticle making the hair feel like silk. “Hence the name Silk Serum as it creates beautiful shine to any texture of hair.
“The Pearl Pomade is incorporated after I’ve used a hot tool or adding some texture or curl to the hair to create separation and separate pieces that bring the hairstyle to life. What I love most about the Pearl Pomade is that it’s very light, but very powerful in creating shine and removing any unwanted frizz to the hair but it is extremely lightweight,” he adds.
Whatley then finishes off the style with Scruples’ High Definition Hair Spray as the finishing magical touch to hold it all in place. It allows hair to still be brushed and you can reapply it all night long to keep your hair in that perfect shape and look that you started your look with at start of day.
“It has always been my favorite hairspray. It’s a workable hairspray. You can continually work with your style with high definition, many layers of spray, and it is still brush-able,” Whatley explains. “This product is great for styling updos or just a great hairspray to hold hair in place without making you feel as if you have a lot of products in your hair.”
Pearl Pomade, High Definition Hair Spray, and Silk Serum are fantastic because of their versatility, believes Scruples CEO Bahira Shami. “Each product serves a unique purpose but can also be cocktailed with the others for an elevated hair style. Most importantly, they can be used daily or for a special occasion.”
While these three products are important for me to create the perfect finish and red carpet look for my clients, Whatley explains, “they allow me to have creative control on achieving the look that I want no matter the texture of hair I am styling. Each of the three products has a specific job in creating a finished look, but they all provide one thing in common – shine. Everybody loves shiny hair.”
The efficacy of ingredients in these formulations contribute toward each product’s benefits. “Pearl Finish Humectant Pomade contains a combination of ingredients that condition hair as it is styled with a light pearlescent finish. High Definition’s Water-soluble formula prevents unwanted product buildup, and its extra dry finishing spray never leaves hair wet or tacky,” Shami explains. “Silk Serum features silk proteins and other compounds that condition and smooth the hair while protecting from UV damage and other environmental pollutants.”
With a legacy spanning over 30 years in the beauty industry, William Whatley is not just a Celebrity Stylist and TV Personality but a transformative force whose influence extends across education, celebrity collaborations, and captivating stage performances.
“Being in this industry for three decades and working with several different brands in my career, Scruples products by far have a higher quality of performance than other brands that I have ever used,” Whatley adds.
Shami explains that she selected these Scruples hair styling products to be gifted during Oscar weekend to showcase a few of its hair products to deliver an Oscar-worthy hair performance.
“These products do a great job representing Scruples for what we are – versatile, polished, and fundamental to any hair routine,” Shami believes.
About Scruples: At Scruples, headquartered in Houston Texas, our mission is to empower hair professionals with smart solutions to exceed customer expectations. Everything we do is designed to help make the hair professional more successful. Offering professional hair coloring, care, texturing and hair styling tools and accessories in thousands of salons in more than 40 countries, Scruples has been a family owned and privately operated company since 1983 and part of the Beauty Elite Group. Scruples also offers industry education for stylists through Scruples Academy and other programs.
To learn more visit: https://scrupleshaircare.com/
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