With John Frieda Sheer Blonde Collection you can revive your blonde color without the trip to the salon!
NEW John Frieda Violet Crush Purple Shampoo/Conditioner ($9.99/each,Target.com)
Blondes—feeling brassy? Look no further than the NEW John Frieda® Violet Crush™ For Blondes Purple Shampoo & Conditioner($9.99 each)—a must-have set for blondes to keep their hair cool, bright and free of brassiness. This dynamic duo harnesses the brightening power of crushed purple pigments to restore colour-treated, highlighted, or naturally blonde hair to a “just stepped out of the salon” luster. By capitalizing on the unique colour-restoring properties of purple and blue dyes, brassy blonde is quickly neutralized with a single wash.
NEW John Frieda Sheer Blonde Go Blonder Lemon Miracle Masque ($8.99, Amazon.com)
Stop choosing between lighter blonde and stronger hair. Now you can have both with John Frieda Go Blonder Lemon Miracle Masque. It strengthens lightened blonde hair and protects from future damage. Simply use before and after lightening or throughout your colour cycle to restore damaged fibers. Formulated with BlondeMend™ technology.
John Frieda Sheer Blonde Go Blonder Lightening Shampoo/Conditioner ($11.99/each, Amazon.com)
Brighten blonde strands, year-round. This hair lightening shampoo gradually deposits yellow tones for blonder-looking hues. Natural Lightening Complex gently lightens blonde hair and is mild enough for daily use. Ammonia and peroxide free. For all shades of natural, color-treated, or highlighted blonde hair.