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Beautiful Moms Blog

Beauty, Parenting, Lifestyle & Wellness Blog for Moms- Plus More!

Rimmel and NYC New York Color NEW! for Eyes

October 6, 2015 by Juliann

Rimmel and NYC New York Color have their eyes on you with amazing products that are sure to amp up your look instantly. 

With the NEW Rimmel London Wonder’Lash Lift Me Up Mascara and the new NYC New York Color Big Bold Precise Liquid Eyeliner, your eyes will instantly pop. Add the new NYC New York Color 24 Hr Eyeshadow and your look is complete!

ENERGIZE YOUR LASHES

WONDER’LASH LIFT ME UP MASCARA WITH CUCUMBER & VITAMINS
FROM RIMMEL LONDON

THINK: Give your eyes a wake-up call.

WHAT IT IS: The latest mascara from Rimmel London makes it easier than ever to camouflage missed beauty sleep. New Wonder’lash Lift Me Up Mascara with Cucumber & Vitamins is like an energy boost for your lashes, perfect for hiding tell-tale signs of that late-night party. Infused with cucumber extract and bursting with vitamins, the nourishing formula helps lashes feel perfectly conditioned throughout the day. The cleverly-designed Precision Brush pushes lashes up and out from the lash line, delivering smooth, clump-free, totally uplifting volume. Define each and every lash with eye-opening volume. Its light and refreshing cucumber scent instantly refreshes your eyes, and its unique formula gives you a morning energy boost!

Packaged in a sleek, twisted tube, this vivid mascara is sure to stand out in your bag. The shockingly green color with a sparkling metallic finish reflects the cucumber-fresh formula, and the zesty orange lettering makes the packaging pop.

Open your eyes to volumized and lifted lashes.

AVAILABLE SHADES : Black, Extreme Black

WHAT IT COSTS: $8.99

GO BIG AND BOLD WITH THE NYC NEW YORK COLOR 24HR WATERPROOF EYE SHADOW AND NEW BIG BOLD & PRECISE LIQUID EYELINER

THINK: Everything you need for the ultimate eye looks

WHAT THEY ARE:

BIG BOLD & PRECISE LIQUID EYELINER ($3.99): A daring, 2-in-1 eyeliner that switches from thick to thin. Take your liner to the next level with NYC New York Color’s latest breakthrough, Big Bold & Precise Liquid Liner . Rock the heavy liner look or go for a more refined line—this liner can do it all. The secret is its revolutionary felt tip with a uniquely slanted edge. Use the wide side to draw on the drama, or flip to the narrow edge for a seduc-tive, precise line. With a high-performance formula in a jet-black shade, this liner lets you change up your look without changing your applicator. Available in Extra Black.

24 HR Waterproof Eye Shadow ($2.99) : This retractable chubby has a unique, pigment-packed formula for 24-hour waterproof wear. Color glides on smooth and stays crease-proof all day and all night. Try using it as a liner, or smudge with your finger for a smoky effect. Available shades: Wall Street Bronze, Brooklyn Mocha, Tribeca Taupe, 5th Ave Gold Rush, Murray Hill Champagne, Rockefeller Center Snowflakes, Empire State Building, New York At Night, Central Park Tulips, East River Romance and Madison Square Park.

My thoughts: First of all, I absolutely LOVE the Rimmel’s New Wonder’lash Lift Me Up Mascara with Cucumber & Vitamins. I have never had a mascara that smells so wonderfully refreshing! And the formula makes my eyelashes perfectly long, lush and gorgeous!

I also love the liquid eyeliner, which stays put all day without smudging. And the waterproof eye shadow pencils give me a beautiful smokey eye that doesn’t fade or smear at all. My eye makeup looks fresh all day long!


Disclaimer: I received samples of these products to review and to keep. All opinions are my own.

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About This Blog

Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

More importantly, I wanted moms to feel seen. It's so easy to lose ourselves in the demands of caring for everyone else and forget that our own well-being matters, too. Every mom deserves to feel beautiful, valued, and appreciated, no matter what stage of motherhood she's in.

Over the years, Beautiful Moms has evolved right along with me. My children are now all grown up, and I'm blessed to be a grandma.

Life changes so quickly

One thing that hasn't changed is my passion for encouraging other moms—it's simply expanded to include every season of motherhood—from pregnancy and baby's first years to raising teens, becoming an empty nester, navigating healthy aging, and everything in between.


Myelie, contributor at Beautiful Moms

I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
@themodernmilmom


Together, we're here to support moms through every age and stage of motherhood—from pregnancy to menopause—with helpful advice, product recommendations, beauty and wellness tips, and plenty of encouragement along the way. Plus more!

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