PRIME PRO Extreme (PRIME PRO), a successful São Paulo, Brazil-based beauty company is launching Bio Tanix, a patented, natural-based hair care system in the United States.
Bio Tanix, available in Brazil since 2013, meets the current U.S. market demand for safe keratin smoothing treatments, after-care and restoring products.
As seen on Today.com ( https://www.today.com/style/brazilian-beauty-treatments-we-re-taking-home-rio-t101755), PRIME PRO’s Bio Tanix restorative products are best known for their formaldehyde-free products that include three natural-based products that help revitalize and maintain healthy hair. The system includes a restorative shampoo, mask, and restoring oil that are made with natural argan oil, ojon oil, and olive oil to nourish, strengthen, and increase shine.
“We are excited to offer U.S. consumers a natural-based solution that truly works and allows them to safely continue to style their hair without the dangers of formaldehyde,” said Steve Shubert, PRIME PRO U.S. managing partner.
In the U.S., formaldehyde, a chemical that assists in keratin smoothing hair treatments, is not yet banned. Although formaldehyde is highly regulated in the U.S. because of health hazards by the Occupational Safety and Health Administration, all salons that use formaldehyde-based product on clients have to use safety equipment to lower the health risks associated with the carcinogenic gas that cause respiratory aggravation, chest pain, eye irritation, and headaches.
Bio Tanix’s professional products, also formaldehyde-free as well as aldehyde-free and cysteine-free use natural tannic acids extracted from black wattle trees to safely smooth any type of hair. The tannic acid is activated using PRIME PROS’ patented nanotechnology to give hair a new shape by blow drying or flat ironing.
To accelerate U.S. expansion of Bio Tanix in the U.S., PRIME PRO has launched an Indiegogo campaign by offering the restorative products at a generous value at https://www.indiegogo.com/projects/bring-secret-brazilian-hair-care-products-to-us-fashion-beauty#/.
I received a set of Bio Tanix’s professional products to review. I was sent the Restoring Shampoo, Restoring Hair Mask and Dual Restoring Oil. (Shown below.)
I absolutely love Bio Tanix products! The shampoo smells amazing and makes such a rich, foamy lather. It makes my hair feel beyond clean. Next, I use the hair mask, which I apply to my hair and leave in while I shave my legs. (About five minutes.) It rinses very clean and leaves my hair feeling like pure luxury.
After towel drying, I add a few drops of the restoring oil to the palms of my hands, rub them together and apply from roots to ends. My color- treated hair is left looking like completely healthy virgin hair! It shines and looks gorgeous. My split ends just seem to vanish. I have found my newest favorite hair care line!
Keratin treatment after-care products can also be purchased online at www.biotanixrestoring.com
To stay up-to-date on all information, follow PRIME PRO on social media at www.facebook.com/primeproextremeusa; www.instagram.com/primeprousa/; and www.twitter.com/PRIMEPROUSA1.
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