It’s 2022, and CBD has started to lose some of its antiquated stigmas from the past. And even though it’s showing up in smoothies, holistic medicinals, soap and now skincare, there are still many that are confused about its benefits, safety, legality and usage parameters today. And though this could be a novel, this post will intend to give you a super high level view of some of the important things you need to know regarding the growing CBD skincare market!
It’s not weed.
First of all, CBD is not marijuana. It may come from the same cannabis plant species, but CBD is just one component of the plant. Marijuana is a term that essentially just means a form of cannabis with enough THC (the component of the plant that gets you “high”) to give you psychotropic effects. CBD, by law, needs to contain under .3% of THC, which will not give you these psychological effects. And all CBD is legal under federal law per the Farm Bill of 2018.
Drug test issues.
But can’t even a little THC make you fail a drug test? Technically, yes! But that’s why there are forms of CBD that contain 0% THC. But, if you don’t need to take drug tests, you still may want to consider a full spectrum CBD since it has many of the full components that add to its benefits. Think of orange juice – when it has pulp it may offer more benefits than pulp-free juice like extra fiber. The same is true for CBD. But if you take many drug tests, it’s best to stay away from THC-containing CBD for now. For 0% CBD, look for terms like “isolate,” “cannabidiol,” and “broad-spectrum CBD.” “Full-Spectrum CBD” will contain up to .3% of THC.
Why is it so great?
OMG, if it weren’t for the stigmas, CBD would have been a household name long ago in skincare. To be brief, think of CBD as the super hero of antioxidants! Not only does it work hard to fight free radicals that age us and damage the skin, it also helps fight acne, hydrate dry skin, control oil production, regulate skin cell turnover, reduce inflammation, and offer healing to irritated and super sensitive skin. In short, it essentially corrects however our skin is out of balance. Cool, huh?
How does it do this?
We actually have an entire internal system called the Endocannabinoid System that helps regulate homeostasis, and it was named this because it works very much like phytocannabinoids (aka CBD) do within our bodies. And we have receptors in our skin that help CBD to be easily used in the body. In fact, you could argue that our body uses CBD to keep this system healthy – which keeps US HEALTHY.
But here’s the caution tape.
According to an AMA Journal study, 60% of CBD products are mislabeled. Because it’s a booming industry, everyone wants a piece of the pie. In fact, it’s projected to be a $1.7 billion industry by 2025. That is why you need to be educated on CBD to really reap its benefits – otherwise you’re slapping expensive NOTHING on your face. Here are the quick and dirty things you need to know in order to pick the right CBD product…
- The type of CBD: basically how much THC
- The extraction method: CO2 is best! Other forms are cheaper and less pure, even ineffective potentially.
- The delivery vehicle: It will need an omega fatty acid to penetrate the skin. Think lipid or oil base.
- The grower: CBD absorbs toxins, so it’s important that your CBD comes from U.S. organic farms.
- The data: Your product should have third party purity testing and research available.
Emily Bio:
I’ve dedicated my life to helping you feel incredible in your skin. I know how devastating and isolating it can be to suffer from various skin issues including acne, severe dryness, rosacea, eczema, and even premature wrinkles. I’ve learned quickly in life that feeling good or bad in your skin truly can make or break your whole life. This is why I’ve created Skin Property. I wanted a brand that truly cared and advised on skin – a company that was invested in the person versus the brand. I couldn’t find it, so I created it!
I’ve always been passionate about beauty and wellness. I have fabulous women in my life that are great skincare mentors. However, as I grew up, I quickly learned how confusing the beauty industry can be. I was “somewhat knowledgeable” about skin, but I was being hit with so much information and growing amounts of product messaging that I quickly became disoriented and skeptical of every claim and expert opinion I heard. Nothing seemed to actually help my skin.
And as a marketing veteran, I was all too aware of the strategic ways companies use language, celebrity influence, and PR to convince you their product or service is the bees knees.
I came to the conclusion that if I was ever going to get my skin looking amazing, I would have to become my own expert. Long story short, I decided to quit my comfortable marketing career and pursue a more purposeful life mission of being the skin expert that we all so desperately need in this world.
I sought out one of the top European esthetics institutes in the world and worked my butt off to become state-board licensed to advise on skincare. This was important to me since so many brands, sales reps and influencers out there are NOT LICENSED in esthetics. This means that the majority of people telling us how to take care of our skin are hardly aware of how the skin actually functions.
So here I am – ready to share my in-depth, truthful and unbiased skincare knowledge so that you are finally able to feel in control of your own skin health. While I do sell some professional products that I have personally vetted, I remain unaffiliated financially to any brand or company. I am here solely to help you navigate this crazy beauty industry with better tools and understanding so you can reach your dream skin goals. I’m so happy to meet you and can’t wait to get you glowing!
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