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Beautiful Moms Blog

Beauty, Parenting, Lifestyle & Wellness Blog for Moms- Plus More!

Trending this Holiday Season: The Tapered Brow

December 3, 2015 by Juliann

As Umbreen Sheikh, founder of Wink Brow Bar, predicted, the tapered brow trend is in full swing this season. This look has a strong, bold appeal and can be seen on celebs like Selena Gomez, Kim Kardashian and Olivia Culpo. 

See below for tips to achieve this look with Smashbox Brow Tech to Go.

“We will definitely be seeing a continuation of the fuller brow this fall, but with a tapering at the end and a slight arch. This brow will be youthful but fearless. Those that cannot have these brows naturally will be able to have brow extensions to create them,”

– Umbreen Sheikh, Founder of Wink Brow Bar


Here’s a good rule to follow when re-growing your brows into a proper shape

“Leave them alone! For one, that’s the most important step. Brushing them back with a spoolie/clean mascara wand with brow gel is a great way of keeping them tame. Applying concealer on new hair growth also works for that in-between growth stage!”

– Umbreen Sheikh, Founder of Wink Brow Bar

It’s important to have your brow shape complement your face shape

“Face shape completely matters – to start, if you’ve got a heart-shaped face, a softer arch will soften the point of your chin. A well-defined, angular arch can help draw attention up and away from your jaw if you’ve got a square face and a strong brow looks best on an oval face.”

– Umbreen Sheikh, Founder of Wink Brow Bar

Try Smashbox’s Brow Tech to Go for all your brow needs!


This portable, travel-friendly product contains a double-ended component which includes an angled waterproof pencil for precise filling and defining and a soft hold gel with a brow brush applicator to groom brows perfectly into place. Also with vitamin C & E for added healthy-skin benefits.

(Smashbox.com, $28)


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About This Blog

Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

More importantly, I wanted moms to feel seen. It's so easy to lose ourselves in the demands of caring for everyone else and forget that our own well-being matters, too. Every mom deserves to feel beautiful, valued, and appreciated, no matter what stage of motherhood she's in.

Over the years, Beautiful Moms has evolved right along with me. My children are now all grown up, and I'm blessed to be a grandma.

Life changes so quickly

One thing that hasn't changed is my passion for encouraging other moms—it's simply expanded to include every season of motherhood—from pregnancy and baby's first years to raising teens, becoming an empty nester, navigating healthy aging, and everything in between.


Myelie, contributor at Beautiful Moms

I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
@themodernmilmom


Together, we're here to support moms through every age and stage of motherhood—from pregnancy to menopause—with helpful advice, product recommendations, beauty and wellness tips, and plenty of encouragement along the way. Plus more!

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