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Beautiful Moms Blog

Beauty, Parenting, Lifestyle & Wellness Blog for Moms- Plus More!

Starting a Shapewear Business

June 7, 2022 by Juliann

Every woman wants to look slim, sleek and beautiful wearing their favorite summer dress. Unfortunately, it does not work out that way. Who doesn’t want to look 10 pounds slimmer without going on a diet or rigorous workout? This is where the magic of shapewear comes in. This undergarment is designed to flatten out the lumps and bulges, lift the areas that are saggy and straighten posture to make one look slimmer and more attractive.

There is a growing aim to get the perfect figure as portrayed to the minds of fashion people by the social media that many women have turned to wearing shapewear. This and also with the celebrities endorsing shapewear while on the red carpet have resulted in an increase in the popularity of shapewear in the recent years. Shapewear wholesale is a profitable business. With the increase in the demand and the development of innovative technology in the manufacturing process, shapewear has become a staple in every woman’s closet.

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Shapewear today comes in all styles and designs, and different garment is used to enhance different parts of the body like the stomach, waist, hips, thighs, and bust. For the upper body, there is underbust / open bust shapewear, waist trainers, corsets and camisoles. For the hips, there is panty briefs, shaper shorts or butt lifter shapewear. Mid-thigh shaping shorts or shapewear leggings are ideal for slimming the thighs and legs.

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Starting A Shapewear Business And What To Look For

It is a good time to start a shapewear business if you would like a share in this lucrative market. If you have interest in starting a shapewear business, read ahead for some guides on what to look for.

  • Look for shapewear vendors or manufacturers that have a wide range of shapewear to choose from. With more variety of high-quality shapewear products to choose will lead to more repeat sales to the same customer. This will attract a wider range of buyers.
  • The manufacturer should also allow you to order low minimum quantity. This way, you can place small orders when you start your business and gradually increase the order when the sales of the shapewear increases.
  • They should also have available stock and this is important because you can be sure that there will be stock available when your sale picks up. If you have enough funds, you can also buy in bulk to get better prices and save in cost of shipping.
  • The shapewear manufacturer can also offer customizing so that you can have your own brand and label such as wholesale waist trainers with logo. Private labelling allows you to have your own brand without the need to design your own product from scratch. This is ideal for those who do not have a big budget when they start up their business. Private labelling also helps your brand to stand out from other competitors.

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Best Shapewear Manufacturer

One such shapewear manufacturer is Waistdear.com, a leading global online shapewear retailer that offers stylish and high-quality shapewear at affordable prices. Waistdear is the place to go if you want to order premium quality shapewear at a reasonable price. There is a large selection of activewear, sportswear and bra on this website that you can choose from. They have been supplying to small, medium and large startups and online e-commerce companies. You can visit their website to find out more about their amazing range of wholesale shapewear that can help you in your shapewear business.

What is the Best Selling Shapewear Online?

It is important to know what are the best-selling shapewear products online. Start by doing researches to find out what consumers are buying. Once you know what are the trending shapewear, you can place your order. This will help you to scale your business easily.

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About This Blog

Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

More importantly, I wanted moms to feel seen. It's so easy to lose ourselves in the demands of caring for everyone else and forget that our own well-being matters, too. Every mom deserves to feel beautiful, valued, and appreciated, no matter what stage of motherhood she's in.

Over the years, Beautiful Moms has evolved right along with me. My children are now all grown up, and I'm blessed to be a grandma.

Life changes so quickly

One thing that hasn't changed is my passion for encouraging other moms—it's simply expanded to include every season of motherhood—from pregnancy and baby's first years to raising teens, becoming an empty nester, navigating healthy aging, and everything in between.


Myelie, contributor at Beautiful Moms

I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
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