Pets aren’t perfect—and that’s exactly what The Honest Kitchen is celebrating.
With their largest campaign to date, the pioneer in human grade pet food is leaning into the reality of pet parenthood: the muddy paws, chewed-up shoes, and shredded pillows. Their new campaign, titled “Feed Them the Best. Whether They Deserve It or Not.”, is a warm and funny celebration of the chaos and love that come with sharing your life with a four-legged family member.
Share Your Pet’s Naughtiest Moment (and Win!)
Running now through May 10, The Honest Kitchen is inviting pet parents to share their pet’s most hilarious act of mischief. Whether it’s a couch that looks like it exploded, or a kitchen trash can raided in the night, they want to hear about it.
Here’s the fun part:
🐾 Everyone who submits a story will receive a free bag of treats
🐾 One lucky winner will score a year’s supply of The Honest Kitchen’s pet food
🐾 Plus, a luxury bed bundle from Naturepedic, complete with an organic mattress for you and a cozy pet bed for your furry troublemaker
👉 Submit your story HERE
“Give Us Your Worst. We’ll Give Them the Best.”
The Honest Kitchen is known for their commitment to high-quality, human grade pet food made with real, whole-food ingredients. This campaign reminds us that our pets deserve top-notch care—even when they drive us a little crazy.
“Our love for our pets isn’t earned—it’s instinctive, unwavering, and unconditional,” said Miki Dosen, CMO of The Honest Kitchen. “We created this campaign to celebrate all of the wild, messy, hilarious moments that make pet parenthood so rewarding—and to remind people that giving our pets the highest quality care, including what we feed them, should be simple, even when life gets complicated.”
Pop-Up Events in NYC and LA
This campaign also includes in-person fun! The Honest Kitchen is teaming up with Naturepedic, a leading organic mattress brand, to host pet-friendly pop-ups at retail locations in New York City and Los Angeles next month.
Visitors can expect:
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Freebies and samples
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Interactive activities
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Exclusive campaign perks
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A chance to connect with other pet lovers
It’s a fun way to get in on the celebration, spend time with your pup, and enjoy the comfort of thoughtfully crafted products—whether you’re shopping for a mattress or a meaty treat.
About The Honest Kitchen
Founded in 2002, The Honest Kitchen is a trusted name in human grade pet food, offering balanced meals, toppers, treats, and supplements made with real, whole-food ingredients. Their mission? To support pets’ health and happiness with the same quality of care we’d expect for ourselves.
Learn more at thehonestkitchen.com
About Naturepedic
Naturepedic has been a leader in certified organic mattresses and bedding for over 20 years. Their products are made without harmful chemicals, flame retardants, or polyurethane foam—so both people and pets can rest easier.
Visit naturepedic.com to explore their full line of organic products.