Beautiful hair starts where it grows—at the scalp. That’s the philosophy behind Joico’s brand-new Scalp Vitality collection, launching in celebration of their 50th anniversary. This science-backed trio of products delivers clarity, hydration, and nourishment to your scalp, paving the way for stronger, shinier, and healthier hair.
And the glow-up doesn’t stop there. Joico also welcomes global beauty icon Kate Hudson as their new brand ambassador—bringing star-powered shine and style to the “Joi” of healthy hair.
Why Scalp Care Is the New Haircare
If you’re noticing dry patches, oily roots, flakes, or flat hair—your scalp might be asking for help. Joico’s Scalp Vitality line is a facial for your scalp, blending dermatologist-tested ingredients with salon-quality performance.
This launch is designed to rebalance and refresh while supporting your scalp’s natural microbiome—because healthy hair truly starts at the root.
Scalp Vitality Exfoliating Foaming Scrub — $26
A dual-action exfoliating scrub that transforms into a creamy, foaming lather.
What it does:
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Gently exfoliates the scalp to remove oil, sebum, product buildup, and flakes
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Leaves your scalp clean, refreshed, and soothed
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Preps your scalp for optimal product absorption
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Safe for color-treated hair
This is your go-to pre-shampoo step for a scalp that feels renewed and ready to grow gorgeous hair.
Scalp Vitality Refreshing Shampoo — $26
A kind-to-scalp, daily shampoo that delivers a fresh, cooling cleanse.
Why you’ll love it:
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Creates a rich, satisfying lather without irritation
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Soothes and calms the scalp with a cool, refreshing sensation
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Promotes the look of thicker, fuller hair
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Clinically and dermatologist-tested
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Safe for daily use and all hair types
It’s like a spa day for your scalp—every time you shower.
Scalp Vitality Replenishing Essence — $29
A lightweight, leave-in essence designed to hydrate and rebalance your scalp.
How it helps:
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Targets dryness, tightness, and itchiness
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Hydrates and nourishes without weighing hair down
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Rebalances the scalp’s microbiome
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Strengthens scalp barrier integrity
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Clinically and dermatologist-tested
This calming daily ritual works invisibly at the roots to create the perfect foundation for healthy hair.
Joico + Kate Hudson = The Ultimate Glow-Up
To mark their 50th year in the beauty industry, Joico has teamed up with actress and wellness icon Kate Hudson. Known for her effortless hair and radiant spirit, Kate is the perfect face for Joico’s next chapter.
Together, they’re redefining what it means to care for your hair—from the inside out—and encouraging beauty lovers everywhere to start with the scalp.
Final Thoughts
If you’ve been overlooking your scalp in your beauty routine, this is your sign to change that. Joico’s Scalp Vitality collection makes scalp care simple, effective, and luxurious.
Whether you’re chasing more volume, less buildup, or just a better hair day overall—this is the lineup your roots will thank you for.
Ready to experience the Joi of healthy hair?