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Beautiful Moms Blog

Beauty, Parenting, Lifestyle & Wellness Blog for Moms- Plus More!

Award Winning IT Cosmetics (Review)

January 20, 2014 by Juliann

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IT Cosmetics® founder Jamie Kern Lima works with leading plastic surgeons to develop innovative, clinically-proven, problem-solving products infused with the latest breakthroughs in anti-aging technology.

Jamie Kern - It Cosmetics

If there is a beauty issue that troubles you, most likely I suffer from it too. I pour my heart and soul into creating innovative and effective problem-solving products that truly make you look and feel your most beautiful!

As a former news anchor and a sufferer of Rosacea I wanted to have beautiful looking skin, but every product I tried (and I tried them all!) either wouldn’t cover- or if it did it would crease and crack and make me look 10 years older! That is when I knew there had to be a better way! At IT Cosmetics we work with plastic surgeons to infuse cutting-edge anti-aging technology into truly innovative high performance products designed to give you your most beautiful skin ever.

~Jamie Kern Lima


As most people know, I absolutely love trying new beauty products. I was very excited to get the chance to review IT Cosmetics. I was sent samples of their Tightline Full Lash Length Mascara Primer, Celebration Foundation, Bye Bye Under EyeAnti-Aging Concealer, and the Brow Power Pencil to review.

Tightline™ Full Lash Length Black Mascara Primer

A true game changer in mascara and eyeliner technology! It’s your eyeliner, black mascara primer and mascara in one! Unlike most other mascara brushes that are larger and leave the first 1/3 of your lash roots bare, this ultra-skinny wand gets to the root of your lashes for ultimate length, volume, and the look of a full lash line. The wand also allows the primer’s conditioning agents to nourish lashes at the roots giving your lashes the most effective dosage of lash-enhancement and protection ever!

My Experience: I am definitely loving the amazing primer! I am able to use it alone without needing mascara for beautiful, lush, long and full lashed. They look beautiful. For thicker and fuller lashes, I can apply my mascara over it.I also use it as an eyeliner in a pinch. I absolutely love the tiny applicator brush that allows me to reach lashes that were almost invisible. My lashes are definitely looking gorgeous these days!

Below are my lashes with Tightline™ Full Lash Length Black Mascara Primer (no mascara)

Bye Bye Under Eye® Anti-Aging Concealer


Full coverage, waterproof, yet moisturizing, concealer with anti-aging ingredients to combat dark circles while it conceals.

My Experience: This concealer is definitely one of the best ones I have ever tried because it really covers under eye circles and blemishes or red marks very nicely. Most concealers I’ve tried look cakey and settle into fine lines making me look old, but this one is moisturizing and keeps the area looking supple.

Brow Power Eye Brow Pencil

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Universal Brow Pencil works on ALL Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows.

My Experience: This eye brow pencil is amazing! I always use an eyebrow pencil to fill in and add a touch of drama to my brows. The color is perfect and I love that it has a brush!

Celebration Foundation

Full-Coverage Anti-Aging Foundation with Hydrolyzed Collagen, Peptides and Drops of Light Technology.

“To finally give women the power to achieve flawless looking skin, and true complexion perfection in 30 seconds! We worked with plastic surgeons to develop an anti-aging powder foundation, that doesn’t crease, doesn’t crack and doesn’t make you look older and completely covers anything and everything! It’s packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! I could never find a powder that looks flawless on even the most mature skin, and Celebration Foundation does!” ~Jamie Kern Lima

My Experience: I absolutely love this foundation! (I chose the light/medium shade) I had been having a very hard time finding a foundation that does not settle into my fine lines, making me look 85 years old. This foundation leaves my skin looking flawless and beautiful. I have never before found a powder foundation that works this well. It is amazing. No lines on my face, anywhere!

To learn more about IT Cosmetics go to: https://www.itcosmetics.com


Disclaimer: I received samples of these products to review and to keep. All opinions are my own.



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About This Blog

Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

More importantly, I wanted moms to feel seen. It's so easy to lose ourselves in the demands of caring for everyone else and forget that our own well-being matters, too. Every mom deserves to feel beautiful, valued, and appreciated, no matter what stage of motherhood she's in.

Over the years, Beautiful Moms has evolved right along with me. My children are now all grown up, and I'm blessed to be a grandma.

Life changes so quickly

One thing that hasn't changed is my passion for encouraging other moms—it's simply expanded to include every season of motherhood—from pregnancy and baby's first years to raising teens, becoming an empty nester, navigating healthy aging, and everything in between.


Myelie, contributor at Beautiful Moms

I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
@themodernmilmom


Together, we're here to support moms through every age and stage of motherhood—from pregnancy to menopause—with helpful advice, product recommendations, beauty and wellness tips, and plenty of encouragement along the way. Plus more!

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