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Beautiful Moms Blog

Beauty, Parenting, Lifestyle & Wellness Blog for Moms- Plus More!

Celebrate National ‘Lash’ Day with new Mascaras from Rimmel London and NYC New York Color

February 17, 2016 by Juliann

Did you know that this Friday, February 19th, is National “Lash” Day? Well, now you know! In celebration of this, I wanted to let you know about the newest mascaras from NYC New York Color and Rimmel London—let’s all celebrate big bold lashes!

NEW NYC NEW YORK COLOR GET IT ALL MASCARA

THINK: A mascara that visibly lifts and curls lashes up to 70°, lengthens lashes up to 65% and builds up to 2 times the volume

WHAT IT IS: NEW NYC New York Color Get It All Mascara contains candelilla wax known to enhance film formulation and stiffness, yielding better curl. It g lides on easily, won’t smudge and won’t irritate sensitive eyes and is i deal for contact-lens wearers

AVAILABLE SHADES: 001 Extreme Black

WHAT IS COSTS: $3.99

CREATE ULTRA-CURVACEOUS LASHES IN THE BLINK OF AN EYE

WITH NEW 24 HOUR SUPERCURLER MASCARA FROM RIMMEL LONDON


THINK: It’s time to lose your lash curler.

WHAT IT IS: New 24 Hour Supercurler Mascara from Rimmel London is a revolutionary mascara and lash curler in one, giving you dramatic, even curl and volume that lasts all day and all night. No more pulling or tearing at your lashes—with its built-in curling power, the mascara gives lashes a “perm” effect. The patent-pending formula features a revolutionary polymer, a spherical micro-sponge, and a soft gel. When combined, the breakthrough formula curls, volumizes, and pushes lashes up to a phenomenal 90 degrees. Lashes are visibly transformed as soon as you apply, and set to a flawless curl in seconds.

With its curved-eye shape, the special brush fits perfectly into the contours of your eye, giving you flawless application every time. Its cleverly-designed fibers lift and curl lashes from the root to tip, separating each lash for defined, clump-free color. Use the mascara alone, or create an eye-opening look by layering it over your favorite Rimmel mascara.

Let your lashes defy the laws of gravity with breathtaking curve appeal.

AVAILABLE SHADES: Black, Extreme Black

WHAT IT COSTS: $6.49


Disclaimer: I received samples of these products in exchange for this post. Any opinions are my own.

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About This Blog

Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

More importantly, I wanted moms to feel seen. It's so easy to lose ourselves in the demands of caring for everyone else and forget that our own well-being matters, too. Every mom deserves to feel beautiful, valued, and appreciated, no matter what stage of motherhood she's in.

Over the years, Beautiful Moms has evolved right along with me. My children are now all grown up, and I'm blessed to be a grandma.

Life changes so quickly

One thing that hasn't changed is my passion for encouraging other moms—it's simply expanded to include every season of motherhood—from pregnancy and baby's first years to raising teens, becoming an empty nester, navigating healthy aging, and everything in between.


Myelie, contributor at Beautiful Moms

I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
@themodernmilmom


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