DO YOU HAVE THE ‘L.A. LOOK’?
LA Looks® Holds Fourth-annual Nationwide Search for its Next Models
Update: This model search is OVER, and winners were selected. Congratulations to the winners!
Voted “best hair” in high school? Now is your time to shine! LA Looks®, the No. 1 hair gel brand in America*, has announced its fourth-annual search for a new brand model for the 2016/2017 year.
The LA Looks model search just launched on Facebook and is open to fans who would like to submit a photo showing off their best hair look. A male and female winner will be chosen for a professional photo shoot and a surprise VIP experience that includes airfare, L.A. car rental, hotel and a trip stipend. Whether you are sporting short hair or long locks, if you have great hair, LA Looks® wants to hear from you!
“LA Looks has a full range of hair styling products designed to help men and women maintain their style all day long, whether they’re channeling a tousled Malibu Beach-inspired look, West Hollywood punk rock or perfectly polished Beverly Hills,” said High Ridge Brands Vice President of Marketing Jocelyn Yuan Riddle. “The LA Looks model search gives our fashion-forward fans the chance to star in a national advertising campaign and receive the ultimate celebrity treatment.”
How it works:
- After becoming a fan on the LA Looks® Facebook page, men and women 18 years or older can submit a great hair photo between May 15 to July 31, 2016.
- A judging panel will review the submissions and select 10 finalists based on originality, creativity, photo quality and overall appeal.
- Throughout August, fans will select who they think the two grand-prize winners should be.
- Winners will be announced on LA Looks® Facebook page on September 12, 2016.
The model search is currently being promoted on all LA Looks® social media channels, the LA Looks® website, product packaging and promotional materials.
Visit www.lalooks.com to learn more.
*Based on AC Nielsen Syndicated Data L52W Period Ending 4/9/16 of Total Hair Gel Ounces Sold.
About High Ridge Brands
High Ridge Brands (a Brynwood Partners company) is North America’s fifth largest nationally branded soap manufacturer and distributor of brands such as Zest, VO5 and White Rain. The company also acquired Newhall Laboratories, which holds iconic brands such as L.A. Looks®, Thicker Fuller Hair® and Zero Frizz®. For more information, please visit www.highridgebrands.com.
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