Rahua® (pronounced Ra-Wa) by Amazon Beauty®, Inc. announces their 10-year anniversary, a business born through the environmental work of Ecoagents Fabian Lliguin and Anna Ayers in protection of the Amazon rainforest. From the first initial product launch of Rahua Elixir, the global brand has grown to include 26 hair care, treatment, styling and body care items.
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In celebration of its ten-year anniversary, Rahua introduces Founder’s Blend, a Limited-Edition gift to share with Rahua partners and fans! Rahua Founder’s Blend is a hair and scalp treatment made with organic, pure plant derived ingredients to strengthen and protect hair from heat and frizz as well as nourish the scalp. Founder’s Blend can be applied to hair or scalp, wet or dry, as needed. The 22ml sized gift has an $18.00 value. Customers can receive a complimentary Founder’s Blend with a purchase at www.rahua.com while supplies last.
Lliguin and Ayers’ approach to founding their company was to establish a business model with philanthropy built into the DNA and company function with reverence to Mother Nature. Prior to creating the company, they were brought together through environmental passion and preservation establishing the non-profit organization, Ecoagents, with a mission to create awareness about the Amazon Rainforest and the importance of protecting it, the people that live there, and their wisdom. While on this mission Rahua became that channel to do the work. By producing ingredients through revived traditional methods, the tribal communities have established economies and take great pride in their culture and land. The couple’s philanthropic approach is to empower the indigenous people to create and sustain an economy based on preserving their traditions, in doing this – simultaneously they remain strong as the forest’s guardians and protectors living in balance and nurturing its abundance for generations.
While on an environmental mission, Lliguin, a New Yorker of Quechua-Inca descent, was introduced to Amazon women and was amazed by their extraordinary long, strong, healthy hair. The women shared their use of a natural oil, called Rahua, derived from the ungurahua nut. This rare oil is made through a highly sustainable and regenerative process using ancient wisdom andceremonial practices. A hairdresser by trade, Lliguin brought the Rahua oil back to his New York salon and when he started using it his clients was amazed at its potency and what it did to replenish and restore the hair. The introduction of the Rahua oil served as the method to help the Amazon tribes sustain their environment and create their local economies. Research followed to develop a hair and beauty line to honor the rituals and a business was born.
I love Rahua products. I was introduced to Rahua about six months ago, when I was given the opportunity to review several of their products here, on Beautiful Mommies. I received their amazing hair-perfecting shampoo, conditioner and body wash. You can read my review of those products here.
And just in time for summer, I was given the opportunity to review one of my favorite products ever, Rahua Enchanted Island™ Salt Spray
Inspired by the Galapagos Islands, Rahua’s Enchanted Island™ Salt Spray offers sexy, tousled, wavy beach hair. Crafted with natural pink sea salt for texture and volume, this spray offers light, brushable hold and the lush, tropical fragrance combination of guayaba, hibiscus, and passion fruit. It creates beautiful beachy waves in my hair! I love it!
Anyone who purchases Rahua products can feel good about helping preserve the Amazon Rainforest. Happy Anniversary, Rahua!
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