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Kellytoy Answers Call for More International Best-Selling Squishmallows™ Plush Toys
New Squishmallows Babies Set to Join the Loveable Squishmallows “Squad”
Kellytoy is expanding its delightful, award-winning and collectible Squishmallows “squad” ( www.squishmallows.com ) with the introduction of the new Squishmallows Baby line. The new babies are sure to please the ever-growing Squishmallows fan base that has been submitting ideas for new characters and styles at a feverish pace.
Squishmallows are a growing, international phenomenon with more than four million sold since their fall 2017 debut. “The appealing ultra soft outer fabric and super squishy polyester stuffing is a snuggly alternative to high tech toys. Influenced by the Japanese ‘Kawaii’ look, Squishmallows have trended into a collectors delight,” says Kellytoy CEO Jonathan Kelly.
The new Squishmallows Baby line will be available in nine styles—including owls, lambs, bunnies, a chick, elephant and unicorn. Featuring soft pastel colors, the line will be available in two sizes: small (8”) and medium (12”) with a suggested retail price of $9.99 and $19.99, respectively. The eight inch size makes a rattle sound when dropped or shaken.
Like their grown-up brothers and sisters, these Squishmallows babies pop with personality. All characters have their unique background stories detailed on their hangtags and are made of super soft polyester with a marshmallow-like texture.
“Squishmallows are a versatile product and perfect for kids, tweens, collectors and toy lovers of all ages,” says Kelly. “They are soft enough to play catch with, can serve as a bedtime buddy or pillow, and are wonderful friends that help relieve stress and anxiety in times of need.”
My thoughts: I was sent an adorable selection of the new Squishmallows Baby line to review for my sweet three month old baby grand daughter, Reylin Elaine. She is just so precious. I showed her the toys and let her feel them with her pudgy little hands. She was smiling such a beautiful bright smile! Her entire face just it up!
The darling elephant and the unicorn make rattling noises when you shake them, and Reylin loves that! The Squishmallows are the softest and highest quality plush pillow toys I have ever felt. These will be enjoyed for many years to come!
Caring for Squishmallows is easy: give them lots of love, wash in warm water and tumble-dry on medium heat. Customers who sign up for the email list at www.squishmallows.com are the first to know about new products and get an exclusive opportunity to win prizes.
Squishmallows are available at national retail chains, gift shops and online at squishmallows.com . For more information, visit squishmallows.com . Join the squad online and follow @Squishmallows on Facebook, Instagram, Twitter, Pinterest and YouTube.
Kellytoymanufacturers a portfolio of award winning everyday and seasonal plush products that includes its best-selling Squishmallows, Kellybaby as well as a pet products line called Wags & Purrs™. Over the past three decades, Kellytoy has positioned itself to meet the needs of its customers in mass market, gift/specialty/toy retailers, party and pet stores, supermarkets, discount stores, drug stores, amusement parks and even crane machines in arcades the world over. Kellytoy also makes products in collaboration with leading classic characters, including major licenses, as well as blockbuster theatrical franchises. www.kellytoy.com
*Product received. All opinions are my own.