By this point in late summer, most of us have our warm-weather skincare routines pretty well established. Day after day, morning and night, we do everything we can to keep our skin healthy and glowing. We meticulously cleanse to prevent clogged pores and breakouts. We reach for summer-friendly serums and lightweight creams to hydrate our skin without feeling greasy in the heat. Then there’s the SPF we spackle on nonstop to protect ourselves from the sun’s harsh rays.
We even take time to exfoliate our feet so they look presentable in sandals, and we slather moisturizer onto every patch of skin we can reach. Our bathroom counters are overflowing with lotions, potions, and other beauty essentials to carry us through the summer months—keeping our faces fresh and flawless, our arms and legs looking smooth and supple, and our hands silky soft. I also drench my lips with countless layers of lip balm throughout the day to keep my ever-parched pout from turning into shriveled prunes. Summertime can be brutal on the skin, that’s for sure.
Considering how much time we spend pampering our skin, you’d think no body part could possibly feel neglected. Right? But…there’s one area most of us seem to forget.
Yep. We’re talking about the area “down there”—skin that’s every bit as deserving of the same care we lavish on our faces and bodies. Yet intimate skincare is still something many women don’t think about until dryness, irritation, or discomfort suddenly shows up and demands our attention. Turns out, the skin down yonder has needs, too. And if there’s ever a season when that delicate skin might appreciate a little extra TLC, it’s summer.
Summer Isn’t Always Kind to the Skin Down Below
Summer may be glorious for our mood, but it can be a whole different story beneath the bikini line. Think about everything our intimate skin encounters during the warmer months: sweaty workouts, constant shaving, long days festering in unbreathable tight shorts, traveling for hours in hot cars, and lounging around in damp swimsuits.
Oh, and then there’s the sand that somehow manages to find its way into every little crevice. Add in heat, humidity, and perspiration—not to mention chafing and friction—and, well, things can start feeling a bit swampy down there. It’s enough to leave delicate skin feeling itchy, irritated, raw and downright uncomfortable. Of course, hormonal changes can affect intimate skin, too, bringing dryness and increased sensitivity along for the ride. (Thanks, Mother Nature.)
Intimate Skincare Is Important Skincare
How is it that we’re totally fine discussing skincare for our dry elbows, cracked heels, and chapped lips, but anything involving the skin down yonder feels so awkward to talk about? Just the words “vulva” or “vaginal dryness” still seems to make many of us blush—if they’re even mentioned at all. Why, though? It’s no wonder so many women aren’t quite sure how to properly care for their intimate skin.
The truth is, our intimate areas don’t have to smell like roses, vanilla cupcakes, or a tropical island. They don’t need deodorants or fancy products designed to disguise the perfectly normal functions of a woman’s anatomy. What delicate intimate skin can benefit from is gentle hydration, soothing moisture, and protection from painful dryness and irritation.
As conversations around women’s wellness continue to evolve, intimate skincare brand Alubri wants to encourage women to think about intimate care as simply another part of their everyday self-care routine. Their products are specifically created to moisturize, soothe, and protect the vulvar and vaginal areas, making intimate skincare feel less like some embarrassing secret and more like what it really is: a perfectly normal part of caring for our bodies. Because really, why should skincare stop at the bikini line?
Vaginal Moisturizing Gel — $29.99
Alubri’s Vaginal Moisturizing Gel is a hormone-free moisturizer made with hyaluronic acid and designed to provide long-lasting hydration to help relieve vaginal dryness and support everyday comfort. Unlike a lubricant that’s generally used to reduce friction during intimate moments, a vaginal moisturizer is intended to provide more ongoing hydration and help relieve dryness.
Alubri Intimate Serum — $24.99
This lightweight hydrating serum is designed to work with your body, not just sit on the surface of the skin. This innovative water-based serum helps draw moisture deeply into intimate skin to improve hydration over time instead of simply masking dryness. The result is skin that feels softer, smoother, more comfortable, and more you.
Alubri Calming Cream — $29.99
Alubri Calming Cream is a clinically proven, over-the-counter external analgesic cream formulated specifically for the needs of intimate skin. Made with hydrocortisone, it helps soothe itching, irritation, and sensitivity while also supporting a balanced vaginal microbiome. It’s especially helpful during hormonal changes, dryness, postpartum recovery, or anytime intimate skin feels extra sensitive. It delivers both the instant and ongoing relief that you’d expect from OTC ointments with skincare-grade aesthetics. 
Alubri Vulva Balm — $24.99
Alubri Vulva Balm is a richly hydrating, protective balm made for dry or sensitive vulvar skin. It’s designed to help lock in moisture, reduce friction and provide lasting comfort—something that really comes in handy during hot summer days filled with walking, exercising, traveling or spending hours in a swimsuit. Think of this one as sort of a lip balm for our other lips.
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