By Eshed Doni, CEO & Founder — GiftCrowd
If you are among the 268 million people who shop online these days, you have most likely had some help from artificial intelligence.
Amazon, eBay, Etsy, and other e-commerce sites use AI to determine the “you might also like” products that appear at various points as you peruse their pages. These personalized suggestions are identified as AI analyzes what you and others like you have viewed and purchased in the past, creating a profile that helps the site determine what items might tickle your fancy.
This process of providing suggestions to shoppers can be extremely helpful in streamlining your e-commerce experience, and is an even better tool for providing guidance in the dynamic realm of gift-giving.
Making human connections through gift-giving
Gifts can communicate many things. They can serve as a “thank you” to those who have supported us in some way, or used as a way we tell others we support them and their goals.
One of the more powerful messages that we send through gift-giving is that we value the uniqueness of the person who is receiving the gift, and this message is artfully communicated when we are able to deliver a personalized gift. The “perfect” gift — one that connects with the recipient’s unique tastes, personality, or dreams — reinforces our affection, and tells the recipient that we care about and appreciate who they are.
While identifying the perfect gift is a thrill, it can also be very challenging, but that is where AI can help. Unleashing the power of AI to guide us in our gift-giving can help us to identify better gifts — those that elevate human connectivity — even when our knowledge of the recipient is limited.
Letting AI guide the way
Gift guides typically appear in the media a few weeks before every major shopping holiday. At Christmas, Mother’s Day, and graduation time, we are offered lists of the items that the experts believe recipients will appreciate receiving on that special day.
These guides can be helpful, but they can’t really help us with personalized gifts. They suggest stereotypes like chocolates for your Valentine or a tie for your dad that don’t do a whole lot to elevate human connections.
With AI-driven gift engines, personal factors are used to identify gifts that go beyond stereotypes. For example, AI can help you to identify a book that someone would enjoy reading based on their lifestyle and personality traits. If your goal is to give a thoughtful gift that communicates your appreciation for someone’s unique qualities, a book that speaks to their interests will be much more impactful than a Barnes & Noble gift card.
There are a number of online platforms that provide AI-empowered suggestions, with new ones appearing regularly. Some, such as Elf Help, provide guidance for any occasion and work from just a few details, such as age, interests, and the amount of money you want to spend.
Other AI platforms focus on more specific gifts, such as the perfect bottle of wine or the perfect music CD. If all you want to do is present a great greeting card with the perfect personalized message, AI can help with that, too. Even when you use a solution that allows the gift recipient to choose a gift themselves, AI can be used to personalize and optimize your greeting to make your gift even more memorable.
Gifts are a powerful tool for driving human connections, and personalized gifts have the potential to make connections even stronger by showing true appreciation for the recipient’s unique personality and tastes. By unleashing AI in the realm of gift-giving, achieving meaningful levels of personalization is easier than ever.
– Eshed Doni is the CEO and founder of GiftCrowd, a cutting-edge group gifting platform revolutionizing how people send and receive gifts. Known for his dynamic leadership and strategic vision, Eshed thrives on embracing challenges and recognizing the transformative power of technological innovations in improving people’s lives. Throughout his career, Eshed has achieved a prolific record of success by building and managing elite product and engineering teams. With his talent as an inventor, entrepreneur, and pivotal contributor, he has introduced over 20 groundbreaking products. Eshed’s unwavering passion lies in transcending traditional boundaries and boldly confronting the “impossible.” He remains constantly astounded by the swift and profound changes that technological innovations bring to people’s daily lives. This unyielding fascination fuels his dedication to pushing the envelope of possibility, ensuring that GiftCrowd continues exceeding expectations and setting new industry standards.
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