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Beautiful Moms Blog

Beauty, Parenting, Lifestyle & Wellness Blog for Moms- Plus More!

DON’T BAT YOUR LASHES AT THE IMPORTANCE OF THE RIGHT BROW PRODUCTS

July 9, 2019 by Juliann

Eyebrows are one of a person’s most prominent facial features because of the many functions they perform. They help accentuate the eyes, shape the face, and play a powerful role in communication. According to science, eyebrows are the most important facial feature one has. When eyebrows are sparse, this immediately ages the face. The beauty industry and consumers have been in a flurry over brows for the past several years. The phrase, “eyebrows on fleek” has become common vernacular. With a veritable smorgasbord of brow products out there, how does one choose? Enter Wink Brow Bar and the only product you need to keep brows lush and youthful. 

Umbreen Sheikh, founder and CEO of Wink Brow Bar with locations in NYC and London has formulated this product to replicate the results she provides in her salons.

Wink Brow Perfecting Quad: Retail Price: $42.00


Wink’s new Brow Quad is a multitasking compact developed for touch-ups on the go. The formulas, including smudge-proof filler powder, highlighter and grooming pomade for light, flexible hold, allow you to maintain the look of tidy, beautifully defined eyebrows between studio visits.

Also included is a dual-sided brush — angled on one end to deposit and blend pigment with ease — and soft-bristled on the other to tame and shape for precise detailing.

How to Use

Apply brow pomade with brush or fingertips onto brows and smooth into shape. Use a small amount of powder and gently layer brows with feather-like strokes to create the perfect brow. Finish by gently brushing brows upwards with the spoolie brush.

Tip: Do not use too much powder on the front of the brow and try to stay close to the brow shape. Dot sparse area gently with an angle brush. Finish with highlighter under the brow bone for an extra pop.

About Wink Brow Bar

Wink was founded by Umbreen Sheikh, a licensed cosmetologist who grew up in the beauty industry in London. Wink began as a luxury threading studio that combines state-of-the-art and traditional techniques as well as the very best formulations in the treatment room to create perfect eyebrows, eyelashes, skin, hair and nails.

Believing strongly in the transformative power of great brows, gorgeous lashes and fabulous skin, Wink evolved their services to include a prestige Vegan skincare line, bringing the luxury of a spa experience to the home. This line includes three products for brows and lashes and six products for skin vitality and anti-aging. Comprised of essential products, the lineup focuses on the hydration, beauty and balance of the skin without irritation or disruption of its natural biorhythms.

Wink Brow Bar has three convenient locations in Manhattan, one in trendy Cobble Hill, Brooklyn and an international location in the U.K.

Their list of services includes:

  • Organic Brow Threading
  • Brow Tinting
  • Brow Extensions
  • Lash Extensions
  • Keratin Lash Lift
  • Hair Waxing
  • Microblading
  • Custom Facials
  • Manicure/Pedicure
  • Hair color, cuts, and blow out

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Tags: beauty essentials, brow care, brow cosmetics, brow grooming, brow perfecting quad, brow pomade, brow powder, brow products, brows, eyebrow highlighter, eyebrow makeup, eyebrow trends, London beauty, makeup tips, NYC beauty, Umbreen Sheikh, vegan beauty, Wink Brow Bar

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About This Blog

Juliann, founder of Beautiful Moms

Welcome to Beautiful Moms!

Hi! I'm Juliann, wife of 33 years to Jon, a mom to four amazing children, and a proud grandma to five precious little ones. I live in Oregon.

When I started Beautiful Moms in 2008, my goal was to connect with other moms who were also raising young children. It became a creative outlet for me to share my thoughts on motherhood, review products I loved, and work with brands that help make family life a little easier.

More importantly, I wanted moms to feel seen. It's so easy to lose ourselves in the demands of caring for everyone else and forget that our own well-being matters, too. Every mom deserves to feel beautiful, valued, and appreciated, no matter what stage of motherhood she's in.

Over the years, Beautiful Moms has evolved right along with me. My children are now all grown up, and I'm blessed to be a grandma.

Life changes so quickly

One thing that hasn't changed is my passion for encouraging other moms—it's simply expanded to include every season of motherhood—from pregnancy and baby's first years to raising teens, becoming an empty nester, navigating healthy aging, and everything in between.


Myelie, contributor at Beautiful Moms

I'm excited to have my daughter, Myelie, join the Beautiful Moms team as a new contributor. As the mom of a newborn and a busy toddler, she brings a fresh perspective on modern motherhood.

She lives in Alabama with her military husband, so she also understands the unique challenges of military life, frequent moves, and building a happy home wherever life takes you.

Follow Myelie's journey as a military mama:
@themodernmilmom


Together, we're here to support moms through every age and stage of motherhood—from pregnancy to menopause—with helpful advice, product recommendations, beauty and wellness tips, and plenty of encouragement along the way. Plus more!

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