
Let’s talk about lube. You know, that slippery, slimy stuff people use during intimacy? Yeah, that stuff. I wish I had learned more about it sooner, but my sexual experiences were pretty much nonexistent since I was a virgin until I got married in 1992 at the ripe old age of 21. (Yikes). One thing I discovered—on my wedding night, in fact—is that a good lubricant can make all the difference. I mean, who wants the awkwardness of dryness or chafing to ruin a romantic moment? Ask me how I know. (Actually, maybe don’t).
I also learned (the hard way) that not every lubricant was suitable for sensitive skin. I usually just grabbed whatever was available at the nearest grocery store. Unfortunately, every brand I tried seemed to wreak havoc on my most delicate areas, leaving me about as raw as roadkill—the exact thing I was trying to prevent in the first place. Talk about completely defeating the purpose of lube!
I was way too embarrassed back then to ask anyone about lubricants (or anything related to sex whatsoever) and I didn’t yet have the internet to look up answers to my humiliating questions, so I just endured in silence to keep my husband happy. (Was I an idiot or just naive? You decide.)
Choosing the Right Lube
After nearly ten frustrating years, I found myself on a quest to spice things up in the bedroom in a way that didn’t include painful friction burns. I finally worked up the guts to drag my husband into a sex shop with me. Of course, I was absolutely mortified as I stood there surrounded by a vast assortment of fake vaginas and colorful veiny dildos. I may or may not have blushed while staring at shelves lined with what appeared to be hundreds—possibly thousands—of different lubricants. Flavored, warming, water-based, silicone-based, and oil-based formulas—who knew there were so many choices? Certainly not me.
A bubbly young clerk approached us and asked how she could help. At first, I wanted the floor to open up and swallow me whole, but I found my voice and asked what kind of lubricant she recommended. She didn’t bat an eye. She simply asked whether I preferred a water-based or silicone-based formula. I even got to test a few options (on the back of my hand, I swear).
Discovering System Jo
One brand that immediately stood out to me was System JO. The pretty packaging definitely caught my eye, but I was even more intrigued by the selection they offered. It was like they had a lubricant for practically every intimate occasion under the sun, along with more flavors than I ever knew existed! It was a little overwhelming—but in a good way.
I ended up choosing H2O Peachy Lips, a water-based formula with a flavor so yummy I couldn’t resist ‘tasting it’ in the truck all the way home. You’ll have to ask my husband about that because my lips are sealed. (Okay, that pun was definitely intended.)

Let’s just skip ahead and say my purchase was put to very good use—and left both of us smelling uncannily like fresh, juicy peaches. Later that evening I visited the System JO website to learn more about them and discovered that they offer far more than just fantastic lube. Their impressive selection includes sensual stimulants for body parts I never even imagined could be stimulated, fun couples gift sets, and so much more. Best of all, I experienced absolutely no irritation in my nether regions, so I knew I had finally found exactly what I’d been searching for. Score! Direct hit!
To make things even sweeter, the amazing folks at System JO sent me an assortment of their most popular products to try firsthand. Below, I’ll share a few of my favorites and my thoughts about each one.
Sexual Wellness Must Haves for All your Intimate Needs
Strawberry Kiss Water-Based Lube
This water-based lubricant supplements the body’s natural moisture while providing a silky, comfortable glide—for both the front and back doors and everywhere in between—without leaving behind any sticky or tacky residue. It’s toy-friendly, condom-compatible and made with pure plant-based glycerin and natural flavor extracts.
I love the strawberry flavor! This formula works perfectly for me because it doesn’t irritate my sensitive skin. It dries a little faster than the silicone formulas, but it never feels sticky. (This might be TMI, but I prefer to use flavored lube when playing the skin flute, if you catch my drift. There, I said it—sorry, not sorry).
JO PREMIUM Classic
Just like the water-based option, this silicone-based lubricant supplements the body’s natural moisture and enhances intimacy with a silky-smooth, buttery glide. (That kind of sounds gross, but it’s true). It’s water-resistant and long-lasting, making it perfect for solo adventures or partner play. It’s also free from preservatives and formulated with high-quality silicones. A little goes a long way!
I love how natural this one feels. It stays ‘moist’ without drying out too quickly and hasn’t caused any of the burning or irritation I’ve experienced with other silicone-based lubes. That’s always a major bonus for me!

WARM & BUZZY
Wait, why am I blushing again? This clitoral-stimulating gel delivers a tantalizing blend of pleasurable sensations. It begins with a mild tingle that gradually transitions into gentle sort of warmth before building into a thrilling sort of buzz.
Warm & Buzzy is made to heighten the experience of foreplay like never before with a topical cream. Simply apply a little dab to your ‘love button’ and enjoy the ride. Bzzzzzzzz! It has a really awesome tingling effect, but that’s all I’m going to say about it. I guess I’m still a bit shy about clitorises.

JO Vaginal Tightening Serum
This ‘vajayjay tightening’ serum is formulated to rehydrate and plump up vaginal tissue while creating a temporary tightening sensation that helps amplify pleasure. A special blend of moisturizers provides a smooth, comfortable feel, while the subtle cooling effect adds a pleasant little tingle. Application is easy using a finger or vibrator. Eww! Wait—why am I still acting so immature about this? Self-pep talk: “It’s just sex, and you are an adult. It’s okay to talk about sex, Juliann.”
While I did notice a nice, tingly vibe and a healthy surplus of moisture (which kind of sounds gross, I know, but it’s true!) I can’t say I felt any significant tightening effects. However, after having pushed four whole-ass humans out of my body, I wasn’t expecting a serum to perform any structural miracles. My husband once compared the situation to “throwing a hotdog down a hallway,” a comment he was extremely lucky to survive. All jokes aside, the cooling tingle, moisture and enhanced sensation made this serum a wonderful addition to our intimate playtime.
RENEW Vaginal Moisturizer
Just as our faces need an effective moisturizer and chapped lips require a soothing balm to revitalize and heal, the delicate outer skin of the vulva deserves a little TLC too. Think of this intensively hydrating cream as “lip balm” for the lips down yonder.
Its soothing botanical blend, enhanced with vitamin E, helps relieve dryness, itching, and irritation during the day or night. It can be a lifesaver during those dreaded sandpaper-hoo-ha moments. Hey, it happens! Although RENEW isn’t designed to be an internal lubricant, it offers a convenient way to keep this often-neglected area moisturized, comfortable, and cared for. 
So, whether you’re looking to spice things up with a partner or make your solo excursions even more satisfying, System JO has you covered. From water- and silicone-based lubricants to the yummiest flavored formulas, nipple stimulants, arousal gels, massage oils and vaginal wellness products, there’s something to enhance nearly every kind of intimate experience. You won’t be disappointed!
Every System JO product I’ve tried has exceeded my wildest expectations. Like I mentioned before, my husband and I have experimented with plenty of personal lubes over the years, but no other brand has worked better for us. System JO has officially earned a permanent place in our bedroom nightstand—consider us loyal customers until death do us part, and probably beyond. (Can we even use lube in heaven? If so, I want my System Jo lube in my casket with me.)
What System Jo products are your favorites?